Senior Marketing Strategist

Location : New Delhi

Experience : 7–12 years

Employment Type : Full-time

About the Role

Hum Fauji Initiatives® (HFI) is looking for a Senior Marketing Strategist to drive strategic marketing, brand positioning, and go-to-market (GTM) initiatives across the organisation. This role focuses on shaping long-term marketing strategy and growth marketing direction, getting it executed efficiently and effectively, working closely with leadership and execution teams.

Key Responsibilities

• Own and drive the overall marketing strategy aligned with business objectives
• Define brand strategy, positioning, and messaging frameworks
• Lead go-to-market (GTM) planning for new initiatives and offerings
• Provide strategic direction for growth marketing and campaign planning
• Conduct market research and competitor analysis
• Review marketing analytics to measure performance and ROI
• Partner with internal teams and external agencies for execution alignment
• Support B2B and / or B2C marketing initiatives, as applicable

Required Skills & Experience

Why Join HFI

About Hum Fauji Initiatives® (HFI)

Hum Fauji Initiatives® (HFI) is a SEBI Registered Investment Advisor (Corporate) and an ISO 9001 : 2015 certified organisation, serving a niche and highly respected clientele - serving and retired Armed Forces officers and their families.

Ranked among the top 60 financial advisory firms in India, HFI manages ₹1,800+ crores of assets for 3,500+ Armed Forces families across India and globally. In 2025, HFI was selected as an Approved Corporate Partner (ACP) of FPSB India - an achievement attained by very few financial advisory firms nationwide.

Recognised by The Economic Times as one of India's Top 25 Future Ready Organisations for two consecutive years (2023–24 and 2024–25), HFI is known for ethical, client-first financial planning and meaningful social impact within the Armed Forces community.

Ethics, integrity, and client service are non-negotiable at HFI, with zero tolerance for compromise.

Guidelines for sending Applications :

To ensure thoughtful and relevant applications, we will review applications sent by email only for this post.

Please email your CV to [HIDDEN TEXT] with the subject line :

Application – Senior Marketing Strategist : [Your Name]

In the email body , please answer the following questions in your application email. These responses form part of our initial screening process. Applications without responses to these questions may not be reviewed : -

Q1. What specifically attracted you to this role at Hum Fauji Initiatives®

(150–250 words)

Q2. Briefly describe one marketing strategy or GTM initiative you have led that had measurable impact.

(What was the objective, what did you do, and what changed)

Q3. What type of organisation and role environment do you perform best in

(Startup / growing / structured / hybrid – and why)

Q4. Current location, notice period, and compensation expectations.

Due to the volume of applications anticipated, only shortlisted candidates will be contacted.

Skills Required

GTM Strategy, B2C Marketing, Strategic Marketing, Campaign Planning, Marketing Analytics, B2b Marketing, Brand Strategy