Marketing Manager

About omniXM :

omniXM is an exciting early-stage SaaS startup where are developing a cutting-edge AI first Customer Experience Management (Feedback) technology. Currently, our technology powers food service operations for 70% of Fortune 500 companies globally! And we are just getting started!

At omniXM, we are passionate about helping companies have their customers guide their business decisions, and we're looking for a creative and strategic Marketing Manager to build and lead our entire marketing program from the ground up.

Job Summary :

As our first Marketing Manager, you will be instrumental in establishing omniXM's brand presence, generating qualified leads, and driving customer acquisition. This is a unique opportunity to shape our marketing strategy and build a comprehensive marketing function. You will be a highly motivated and experienced SaaS marketing professional with a proven ability to develop and execute both inbound and outbound marketing initiatives. This role requires a hands-on approach and the ability to thrive in a fast-paced startup environment.

Responsibilities :

• Marketing Strategy and Planning :
• Develop and implement a comprehensive marketing strategy aligned with omniXM's overall business goals.
• Define key marketing objectives and KPIs, and track progress against them.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Brand Building and Positioning :
• Define and articulate omniXM's brand identity, messaging, and value proposition.
• Ensure consistent brand messaging across all marketing channels.
• Build brand awareness and recognition within the target market.
• Inbound Marketing :
• Develop and execute a content marketing strategy, including the creation of blog posts, white papers, ebooks, case studies, and other valuable content.
• Optimize content for search engines (SEO) to drive organic traffic.
• Manage and grow omniXM's social media presence across relevant platforms.
• Implement and manage lead generation programs, including webinars, gated content, and online advertising.
• Outbound Marketing :
• Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.
• Explore and implement other outbound marketing tactics as appropriate (e.g., industry events, partnerships).
• Website Management :
• Oversee the content and functionality of the omniXM website to ensure it is optimized for lead generation and brand experience.
• Work with potential developers or agencies as needed for website updates and improvements.
• Marketing Automation and CRM :
• Implement and manage marketing automation tools to streamline marketing processes and nurture leads effectively.
• Work closely with the Sales team to ensure seamless lead flow and alignment between marketing and sales efforts.
• Utilize CRM data to understand customer behavior and optimize marketing campaigns.
• Performance Measurement and Reporting :
• Track and analyze key marketing metrics to evaluate campaign performance and identify areas for improvement.
• Provide regular reports on marketing activities and results to the leadership team.
• Manage the marketing budget effectively.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of proven experience in a marketing role within a SaaS company.
• Strong understanding of both inbound and outbound marketing methodologies.
• Demonstrated success in developing and executing content marketing strategies that drive results.
• Proven ability to build and grow a social media presence for a business.
• Solid understanding of SEO principles and website analytics.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM).

Bonus Points :

• Experience with graphic design or video editing tools.
• Familiarity with paid advertising platforms (e.g., Google Ads, LinkedIn Ads).
• Experience in B2B SaaS targeting hospitality industry in USA is highly valued.
• Experience building a marketing function from scratch.

Compensation and Benefits :

We offer a competitive compensation package, including a base salary and potential performance-based bonuses. As an early employee, you will have a significant impact on our company's growth and the opportunity for professional development. We are committed to providing a supportive and collaborative work environment.

To Apply :

If you are a passionate and experienced SaaS marketing professional ready to build something amazing, we encourage you to apply!