Motion graphic designer

About Mendu Herbs Mendu Herbs is a premium Himalayan Shilajit resin brand, ethically sourced and grounded in Ayurvedic wellness principles. We're scaling our DTC presence internationally through Shopify and driving aggressive growth via performance marketing across Meta, Tik Tok, and Google Ads.

The Role We're seeking a full-time Motion Graphics Designer & Creative Strategist to lead creative direction across all paid channels. You'll develop strategic creative pillars, produce video content and UGC assets, and provide data-driven creative recommendations that inform our paid advertising performance.

Key responsibilities

Develop creative strategy and messaging pillars for Meta, Tik Tok, and Youtube campaigns

Design and produce motion graphics, animated content, and short-form videos optimized for each platform

Script and direct UGC content concepts; review and refine creator submissions for brand alignment

Analyze campaign performance data and identify winning creative patterns to optimize future production

Build and maintain creative asset library and documentation systems

Required qualifications

Proven experience creating content for paid advertising with focus on conversion metrics

Portfolio examples showing ads / videos that drove measurable ROAS improvements

Proficiency in Adobe Creative Suite (After Effects, Premiere Pro) or equivalent

Strong UGC scripting and direction expertise

Video editing and post-production skills

Analytics-driven mindset with ability to connect creative decisions to measurable outcomes

Project management and ability to work independently in remote environment

Preferred qualifications

DTC e Commerce background, especially supplement or wellness brands

Experience with performance creative best practices (problem-solution, testimonial formats)