About Mendu Herbs Mendu Herbs is a premium Himalayan Shilajit resin brand, ethically sourced and grounded in Ayurvedic wellness principles. We're scaling our DTC presence internationally through Shopify and driving aggressive growth via performance marketing across Meta, Tik Tok, and Google Ads.
The Role We're seeking a full-time Motion Graphics Designer & Creative Strategist to lead creative direction across all paid channels. You'll develop strategic creative pillars, produce video content and UGC assets, and provide data-driven creative recommendations that inform our paid advertising performance.
Key responsibilities
Develop creative strategy and messaging pillars for Meta, Tik Tok, and Youtube campaigns
Design and produce motion graphics, animated content, and short-form videos optimized for each platform
Script and direct UGC content concepts; review and refine creator submissions for brand alignment
Analyze campaign performance data and identify winning creative patterns to optimize future production
Build and maintain creative asset library and documentation systems
Required qualifications
Proven experience creating content for paid advertising with focus on conversion metrics
Portfolio examples showing ads / videos that drove measurable ROAS improvements
Proficiency in Adobe Creative Suite (After Effects, Premiere Pro) or equivalent
Strong UGC scripting and direction expertise
Video editing and post-production skills
Analytics-driven mindset with ability to connect creative decisions to measurable outcomes
Project management and ability to work independently in remote environment
Preferred qualifications
DTC e Commerce background, especially supplement or wellness brands
Experience with performance creative best practices (problem-solution, testimonial formats)
Motion Graphic Designer • Bikaner, Rajasthan, India