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Job Overview :
The Marketing Branding Consultant will lead the development and implementation of effective branding strategies tailored to client needs. This role requires experience in brand strategy, positioning, and identity development, as well as a deep understanding of market research and target audience insights.
What's For The Candidate :
- Competitive salary based on experience.
- Opportunities for professional development and career growth.
- A collaborative and dynamic work environment.
KEY RESPONSIBILITIES :
Brand Strategy Development : Collaborate with clients to understand their brand vision, values, and goals, and translate them into comprehensive brand strategies.Market Analysis : Conduct market research and competitive analysis to identify brand positioning opportunities and target audience insights.Brand Identity Design : Oversee the creation or refinement of brand elements, including logos, color schemes, typography, and visual identity to ensure cohesive brand presentation.Messaging & Positioning : Develop brand messaging frameworks and positioning statements that align with brand strategy and resonate with target audiences.Campaign Planning : Support the development of brand marketing campaigns across digital and traditional channels to reinforce brand identity and increase brand awareness.Stakeholder Collaboration : Work closely with cross-functional teams, including marketing, design, and product, to ensure consistent brand representation across all touchpoints.Performance Tracking : Analyze and report on branding efforts to measure effectiveness, adjusting strategies as needed based on data insights and client feedback.Requirements :
Bachelor's Degree in Marketing, Branding, Business Administration, or a related field.5+ years of experience in brand strategy, marketing, or a related role.Proven experience in brand development, identity creation, and market research.Strong communication and presentation skills, with the ability to effectively convey brand concepts to clients.Proficiency with branding and design tools (e.g., Adobe Creative Suite, Canva) and analytics platforms.Job Location : Remote / Hybrid / In-Office
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