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Associate - Video Production and Content (B2C, Fin-Tech)
ConfidentialPune, India28 days ago
Job descriptionAbility to write / edit clear and concise copy and briefs unique to the platform, and influence / direct designers and agencies for creative output Creating the monthly production pipeline, review and edit every piece of video content that is produced Explore AI-based and production automation tools to help create communication stimuli at scale Manage our agency and partner ecosystem to support high-scale video production Manage the monthly production flow and maintain data sheets to enable ease of tracking Increase CTR, Views and other critical metrics for all video production Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc. Plan and manage video production schedules, ensuring timely delivery of projects within budget Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement Coordinate with the content team to integrate video content on the platforms Maintain an archive of video assets and ensure proper documentation and tagging Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort Work with technology teams to explore Gen AI tools to deliver output at scale and speed Identifying opportunities for new formats and keeping up with trends in the video content space Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience Zero tolerance for content and communication errors Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice Create checks and balances in the system so that all customer-facing content is first time right, every time Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc. Gauge efficacy of video content produced, and drive changes wherever needed Provide regular reports on video performance, identifying trends, insights, and areas for improvement Bachelors degree in Communications, Digital Marketing, Advertising or a related field Proven experience as a creative / content writer or in a similar role, preferably with exposure to AI-driven content creation. 3-5 years of relevant experience in the space of content marketing / advertising, experience in Digital Marketing with a focus on video content, will be an advantage Excellent command over the English language Hands-on experience of copywriting, editing, and creating communication Ability to handle complex briefs and ideate out of the box Creative thinking and problem-solving skills, with a passion for storytelling and visual communication Deep customer focus by understanding customer behaviour and analysing data & real-world experiences Detailed orientation & very structured thinking, think of customers&apos entire journey and experience Strong communication and collaboration skills to effectively work with diverse teams Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)
Company Size
Large-scale / Global
Experience Required
3 - 5 years
Working Days
5 days / week
Office Location
Viman Nagar, Pune
Role & Responsibilities
Video-led Content Strategy
- Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
- Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)
Production
Project Management
Capabilities
Customer Obsession And Governance
Performance Tracking
Ideal Candidate
Qualifications
Work Experience
Skills
Perks, Benefits and Work Culture
Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.
Skills : customer,digital,video production,drive,communication,adobe,video
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Skills Required
Video Production, Copywriting, Adobe After Effects, Editing, Adobe Premiere Pro, Photoshop, Final Cut Pro
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Associate Production • Pune, India
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