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Content Writer – Cross Identity
Cross IdentityBengaluru, Karnataka, India7 days ago
Job descriptionWork closely with product marketing, design, and demand generation teams to ensure messaging consistency and impact. Translate complex technical topics into accessible language for business decision-makers and end users. Follow brand guidelines, tone, and voice across all content formats. English as a first language is essential Bachelor’s degree in BBA, or BA (English Language or Communication) is strongly preferred. 3–5 years of business content writing experience 2+ years must be B2B or SaaS (B2C or B2B) Prior experience in the B2B SaaS, technology, or cybersecurity industry is highly preferred. A portfolio which showcases high-quality long-form and short-form content will help considerably. Must be company-published with your name on the articles. In the absence of which, a written assignment might be mandated, along with a sample SAT-level English exam. Native-level command over English sentence structure, grammar, style, and storytelling techniques. Ability to balance creativity with clarity and structure. A team player who thrives in fast-paced, collaborative environments. A full-time role embedded within a high-impact, global marketing team. Opportunities to contribute to the voice of the most innovative B2B cybersecurity brand. A chance to build thought leadership and brand voice in a competitive market. A creative, feedback-driven environment that values ownership, experimentation, and storytelling. Competitive benefits package and competitive monetary compensation.
Content Writer – Cross Identity
Position Overview
Cross Identity is seeking a passionate and creative Content Writer to join our dynamic Marketing team. This is a full-time, individual contributor role designed for a skilled communicator who thrives on storytelling, clarity, and crafting engaging B2B content that educates, converts, and elevates our brand.
If you have 2+ years of experience in content writing within B2B companies — ideally in SaaS or cybersecurity — and a background in business or language studies, we’d love to hear from you.
Key Responsibilities
Content Development & Strategy
- Write compelling, high-quality content including blogs, case studies, website copy, email campaigns, social media content, and whitepapers.
- Align content with the buyer journey to attract, engage, and convert leads through SEO-optimized and persona-driven messaging.
- Support product launches, feature announcements, and integrated campaigns with targeted content deliverables.
Collaboration & Execution
Ideal Candidate Profile
Background
Education
Experience
Skills & Attributes
What You Can Expect from Us
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Content Writer • Bengaluru, Karnataka, India
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