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Co-Founder

Co-Founder

Alepaa LifestyleAurangabad, IN
1 day ago
Job description

🚀 Role : Co-Founder (With Investments) – Growth, Marketing & B2B (Remote)

This is a core founding role where you will operate as the growth engine of Alepaa .

🔸 GTM, Growth & Marketing

  • Develop and execute Alepaa’s Go-To-Market strategy
  • Lead digital marketing, content direction, and brand storytelling
  • Build and scale online presence and community
  • Run growth experiments, campaigns, and audience funnels
  • Expand our reach across India and international craft-focused markets
  • Build Alepaa’s identity as a premium cultural-fashion brand

🔸 B2B & Institutional Partnerships

  • Create partnerships with boutiques, premium retailers, export houses, and designers
  • Identify global retail markets with high cultural-fashion demand
  • Build collaboration pipelines with brands, influencers, and cultural organizations
  • Manage outreach, negotiation, and long-term relationship development

    • 🔸 Business Development & Expansion

  • Identify growth opportunities in new markets and categories
  • Develop sales channels beyond D2C (B2B, bulk orders, international buyers)
  • Build scalable processes for revenue expansion
  • Lead discussions with stakeholders, partners, and strategic collaborators
  • ️ Who We’re Looking For
  • 1–4 years in growth marketing, business development, or D2C brand scaling
  • Experience in fashion, lifestyle, D2C, or startup environments (preferred)
  • Strong understanding of digital marketing + brand building
  • Entrepreneurial mindset with comfort in building from scratch
  • Someone who appreciates culture-driven products and premium craftsmanship
  • A person who wants ownership , not just a role

    • 🌍 Work Mode

    Fully Remote , flexible, outcome-driven, founder-style culture.

    🎯 Founder Structure

    This is a founder-track role , structured with :

  • Equity participation based on role, contribution, and long-term involvement
  • Capital participation (optional and milestone-based) — aligned with standard founder practices and meant for individuals who want deeper ownership
  • Shared decision-making power across brand, business, and expansion

    • Equity + Compensation Structure

    Equity Offered : 5–10% (based on contribution and responsibilities)

    Vesting : 3 years | Cliff : 6 months

  • 0% equity if leaving before 6 months
  • 50% vests in the first 18 months
  • Remaining 50% vests quarterly over the next 18 months

    • 📌 Important :

    There is NO salary until either :

    1️⃣ Alepaa reaches ₹1 Cr in annual revenue , OR

    2️⃣ We raise our next funding round (VC / Angel)

    This is a true founder-level, ownership-driven opportunity.

    If you’re someone who wants to co-create a premium cultural-fashion brand from Bihar with global ambitions , and you resonate with the idea of blending heritage, sustainability, and modern luxury , then Alepaa is a rare and powerful opportunity.

    Kindly Email to explore the co-founder journey with us.

    himanshu@alepaa.com

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    Cofounder • Aurangabad, IN