RSM - West

Job Description

Key Responsibilities

• Sales Strategy & Execution
• Drive sales targets for the West region in line with company goals.
• Develop and execute regional sales plans, channel strategies, and trade promotions.
• Monitor competitor activity and market trends to identify growth opportunities.
• Channel & Distribution Management
• Manage and expand distribution network across Maharashtra, Gujarat, Madhya Pradesh, and Goa.
• Build strong relationships with distributors, retailers, and modern trade partners.
• Ensure optimum inventory planning, stock rotation, and timely collections.
• Team Leadership
• Lead and motivate a team of Area Sales Managers (ASMs), Territory Sales Officers (TSOs), and Sales Executives.
• Provide training, coaching, and performance management.
• Ensure sales discipline, reporting, and adherence to company policies.
• Business Development
• Open new channels (multi-brand outlets, large format stores, e-commerce partnerships).
• Drive appliance category placement in key regional markets.
• Develop strong relationships with architects, builders, and institutional clients.
• Reporting & Analysis
• Track and analyze sales data, productivity, and ROI on promotions.
• Submit periodic MIS reports to senior management.
• Provide inputs for demand forecasting and product feedback.

Requirements

Key Requirements

Willingness to travel extensively within the region.

Requirements

Key Result Areas (KRAs) :