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Senior Manager - Merchandising & Marketing

Senior Manager - Merchandising & Marketing

ffolioDindigul, IN
2 days ago
Job description

About ffolio :

ffolio is Bengaluru’s premier multi-designer destination, curating a unique selection of India’s top luxury and contemporary designers. With a legacy of celebrating craftsmanship and couture, ffolio is a space where fashion, art, and culture come together. We are looking for a creative and driven Senior Manager – Merchandising & Marketing to join our dynamic team and contribute to our continued growth.

Role overview :

As the Senior Manager – Merchandising & Marketing , you will support both the merchandising and marketing functions to ensure the store remains visually appealing, well-stocked, and aligned with the brand's creative direction. You will help curate collections, manage designer relationships, and assist in executing marketing campaigns, events, and digital content to engage our clientele.

Key responsibilities :

Merchandising :

  • Curating and coordinating seasonal collections from established and emerging designers
  • Liaise with designers for product selection, orders, deliveries, and inventory updates
  • Support in planning visual merchandising and store displays in alignment with brand aesthetics
  • Monitor product performance and assist in generating target sales.
  • Maintain accurate product data including pricing, sizing, and SKU management
  • Coordinate with the store team for replenishments, transfers, and inventory requirements.
  • Maintain good Relationship with all the designers in order to maintain the brand’s image and build a long healthy relationship.
  • Negotiate with the designer for best pricing and margins.

Marketing & Events :

  • Support the execution of marketing campaigns (in-store and digital) to drive brand visibility and sales
  • Assist with planning and coordination of in-store events, trunk shows, and designer visits
  • Help manage ffolio’s social media presence – content planning, scheduling, and engagement
  • Collaborate on email campaigns, newsletters, and promotional materials
  • Coordinate with designers for getting content, lookbooks and other required details.
  • Track marketing performance metrics and assist with further planning.
  • Qualifications & Skills :

  • Bachelor’s degree in Fashion Merchandising, Marketing, Communication, or related field
  • 4-6 years of experience in fashion retail, merchandising, or marketing (internship experience considered)
  • Strong understanding of luxury fashion and the Indian designer landscape
  • Proficiency in MS Excel, Canva, social media platforms (Instagram, Facebook), and basic photo editing tools
  • Excellent communication, coordination, and multitasking skills
  • Passion for fashion, creativity, and attention to detail
  • It would be an additional benefit if you have designing and production background as well.
  • What We Offer :

  • Exposure to leading Indian designers and luxury fashion
  • A collaborative, creative work environment at a legacy retail destination
  • Opportunities for learning and growth within fashion merchandising and marketing
  • Competitive salary and employee benefits
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    Senior Marketing Manager • Dindigul, IN

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