Nat Habit - Head - Product & Category Growth

About Us : We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today ~40Lac customers trust us for their personal care needs.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role : Head of Product & Category Growth

Owner of beauty portfolio mix. Lead product development, market entry, market share growth, channel mix & NPS for each category. Responsible for P&L, new customer acquisition & retention strategy for all categories to meet marketshare & revenue growth KPIs.

Collaborate with internal stakeholders (brand, channel sales / growth, creative) and external agencies and stakeholders. Build an innovation & insight led approach to Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.

2. Lead the portfolio mix planning to meet brand growth goals & ambitions.

3. Lead the P&L for every category, particularly optimising gross margins & marketing costs.

4. Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.

5. Develop all aspects of each category : Product, Identity, Architecture, Positioning, Price, Channel Mix.

6. Initiate and drive category, competition, consumer and customer / shopper research to drive actionable insights.

7. Build the new trial & customer retention strategy of each category.

8. Work closely with brand & creative teams to build effective communication for each category

9. Work closely with brand & channel teams to evolve product / price / positioning in order to optimise growth & marketing costs.

10. Work with brand team for key categories in which you make use of full marketing mix.

11. Work on product & category experience to drive excellent NPS

Qualifications & Skills

1. Bachelors of Engineering / Science / Maths / Economics / Medicine + MBA from a premier institute.

2. 12-15 yrs of growth / sales / business experience.

3. Experience in consumer facing B2C industries and minimum of 5years in consumer product led brands.

4. Fair mix of experience in both digital-first businesses as well as legacy brand businesses.

5. Very strong analytical skills - Data forward decision.

6. Clear fundamentals on reading / implementing research (qual and quant) insights on category development & shopper behaviour.

7. Clear framework led thinking.

8. Strong pulse of female consumer behaviour & knack to understand consumer psychology.

9. Strong solutioning ability with a creative bent of mind towards business problems. 10. Consumer / customer first approach and demonstrated experience.

Independent decision making ability.

11. Ability to sustain & enhance the strong collaborative culture of the organization.

12. Strong bias towards action & hustle.

13. Excited about building a long term brand.

Reporting Team

Category Managers / Marketing Associates / Market Research & Insighting Team

Work Location : Udyog Vihar - Sector 18, (ref : iimjobs.com)