Build, launch and manage campaigns in Demand-Side Platforms
Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget
Perform account maintenance responsibilities and escalate campaign issues to team members and clients
Build campaign infrastructure to track and report on an audience’s response to marketing, employing an understanding of tag management solutions, website data and events
Focus campaign optimization efforts on direct response, utilizing our suite of customized conversion tracking and analytics tools to increase advertiser ROI, setting and beating benchmark returns month over month
Work within a collaborative team of highly experienced programmatic media buyers, sharing ideas and best practices
What You Will Bring
1-2 years hands-on experience trafficking and managing campaigns through one or more demand-side platforms
Bachelor’s degree in Advertising, Marketing, Business, Statistics, or Economics preferred
Expertise in Microsoft Office (Excel and PowerPoint), Google Analytics, and Google Ads
Proven analytical and critical thinking skills while working with large data sets
Proactive self-starter who can prioritize efficiently and work independently
Capability to thrive in an entrepreneurial environment and start-up atmosphere