Job Title : AI Marketing Specialist
Job Description :
This role is a perfect fit for a marketing professional with expertise in AI who enjoys wearing multiple hats. The ideal candidate will own the end-to-end process, from writing technical blogs to managing paid campaigns.
Key Responsibilities :
- Develop and execute content strategies across formats : blogs, posts, case studies, newsletters, and more
- Create and manage campaigns, including post boosting, targeting, and performance tracking
- Build and maintain marketing playbooks for content planning, campaign execution, and performance measurement
- Design and optimize email marketing strategies for B2B audiences, including newsletters and drip campaigns
- Analyze data using analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights
- Collaborate with product, design, and tech teams to ensure consistent messaging across all channels
- Stay updated on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement
Requirements :
Excellent writing and storytelling skills with the ability to simplify complex AI conceptsStrong understanding of AI fundamentals (machine learning, LLMs, automation, industry use cases)Hands-on experience managing posts and boosting / sponsored campaignsFamiliarity with SEO and analytics toolsBackground in marketing, communications, computer science, or related fieldBonus : experience in B2B SaaS, enterprise tech, or AI-driven businesses