Vector Consulting - Manager - Website / SEO & Paid Media

Consulting Group is a 19-year-old homegrown Indian management consulting company. We offer unique solutions to chronic wicked problems in areas of supply chain, operations, sales & distribution, R&D, NPD, retail operations, Industrial CAPEX projects, and software development.

We have a strategic tie-up with TIS Inc., a $4.00 Bn Japanese company. Last year, we opened offices in Indonesia and the US and currently we have projects running in 23 countries.

We are looking for a Website, SEO & Paid Media Manager to take ownership of our digital presence driving visibility, engagement, and performance across our website and social media platforms. The ideal candidate will blend technical know-how with brand and marketing objectives to ensure that our website remains an effective hub for our content and brand storytelling.

This is a hands-on, high-accountability role where you will be the custodian of our website ecosystem managing its structure, content, SEO health, and paid digital efforts across multiple platforms.

Role & Responsibilities :

• Website Management
• Own the overall website ecosystem structure, functionality, and performance.
• Coordinate with external website vendors for development, maintenance, and upgrades.
• Ensure smooth user experience, consistent brand representation, and adherence to best UI / UX practices.
• SEO & Content Optimisation
• Develop and execute SEO strategies to improve search rankings and organic traffic, time spent and lower bounce rate.
• Conduct keyword research, on-page / off-page optimization, and site audits.
• Guide internal teams on SEO-friendly content creation and other necessary forms of on-page / off-page content creation.
• Track and report on SEO performance using analytics and webmaster tools.
• Paid Media Campaigns
• Plan and manage paid campaigns on LinkedIn, Twitter, YouTube, and Google (Search & Display).
• Monitor campaign performance, analyse impact of campaign in terms of objectives traffic, website engagement, etc, and optimise spends for maximum impact.
• Ensure all campaigns align with brand and content marketing objectives.
• Technical & Analytical Oversight
• Provide technical guidance to vendors particularly around HTML, CSS, React, Next.js, and Laravel frameworks.
• Ensure technical SEO best practices are implemented across the website.
• Leverage Google Analytics, Search Console, and other digital tools to track performance and recommend improvements.
• Cross-functional Collaboration (Optional)
• Work with internal marketing and content teams to plan publishing calendars and campaigns.
• Maintain brand tone, grammatical accuracy, and content consistency across all pages.
• Collaborate closely with leadership to ensure digital efforts reflect strategic priorities.

Required Competencies :

Self-driven, detail-oriented, and able to work independently with minimal supervision

What's an offer :

Required Experience :

Must have formal education / certification on website development and salary as per the market.

Work Arrangement :

Monday to Friday, work from office (Thane location).

(ref : iimjobs.com)