Buyerr - Specialist - Brand & Content Marketing

Brand & Content Marketing Specialist

Job Description :

Were seeking a creative and driven Brand & Content Marketing Specialist who is passionate about brand building, content strategy, and social media storytelling.

Youll be instrumental in shaping the voice and visual identity of Buyerr across platforms and Develop and execute content strategies that align with brand objectives and business goals.

• Create and manage multi-platform content calendars across LinkedIn, Instagram, and YouTube.
• Lead the development of brand guidelines, tone of voice, and visual assets.
• Work closely with internal teams and external agencies to produce high-quality content (videos, blogs, case studies, infographics, reels).
• Drive brand visibility and engagement through innovative storytelling and social-first campaigns.
• Support the marketing team with B2B campaign content, including landing pages, sales decks, and performance creatives.
• Track content performance metrics and optimize strategies based on Master's / Bachelors degree in Media, or Marketing.
• 3 to 6 years of hands-on experience in branding, content creation, and social media marketing.
• Prior experience working at a marketing / advertising agency is highly preferred.
• Exposure to B2B marketing, especially in tech, SaaS, or startup environments is a big plus.
• Strong copywriting skills and a good visual sense.
• Proficiency with tools like Canva, Figma, Google Workspace, and social scheduling tools.
• A portfolio of content work (or link to past campaigns) will be required at the time of We Offer :
• Be part of a high-impact brand journey with freedom to innovate.
• Work alongside senior leadership from global teams.
• Opportunity to take ownership and lead initiatives in a growing startup-like setup.
• Flexible and inclusive work culture

ref : iimjobs.com)