Social Media Marketing Specialist

Position Overview

We are seeking a creative, data-driven, and highly motivated Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and managing social media strategies across multiple platforms to increase brand awareness, drive engagement, generate leads, and support overall marketing objectives.

Key Responsibilities

• Develop, implement, and manage social media strategies aligned with business goals.
• Create engaging, original, and platform-specific content (posts, reels, stories, shorts, blogs, etc.).
• Manage social media accounts across platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter (X), Pinterest, etc.
• Plan and execute paid advertising campaigns on Meta Ads, Google Ads (Display / YouTube), LinkedIn Ads, etc.
• Conduct competitor analysis, identify trends, and implement innovative campaigns to stay ahead in the market.
• Monitor KPIs such as reach, engagement, impressions, leads, conversions, and ROI.
• Collaborate with design, video, and content teams to ensure brand consistency.
• Engage with the online community through timely replies, comments, and DMs to build trust and brand loyalty.
• Stay updated with platform algorithm changes, industry trends, and best practices.
• Prepare monthly / quarterly reports and present performance insights to management.

Required Skills & Qualifications

Skills Required

Google Ads, Social Media Marketing, linkedin ads , Google Analytics, hootsuite