Talent.com
Digital Marketing Manager

Digital Marketing Manager

BONES’N’PAWSpushkar, India
4 hours ago
Job description

1. SEO (Website Ranking + Instagram SEO)

  • Perform keyword research for the pet industry
  • On-page SEO (titles, descriptions, content optimization)
  • Off-page SEO (backlinks, PR listings, partnerships)
  • Technical SEO (speed improvement, indexing, schema)
  • Rank for pet-care keywords like dog shampoo, tick & flea, grooming products
  • Instagram SEO : hashtag planning, keyword captions, profile optimization

2. Google Ads Management

  • Run Search, Display, Shopping & Retargeting campaigns
  • Manage daily budgets, CPC, and conversions
  • Setup proper tracking (pixels, tags)
  • Test multiple ad variations
  • Improve ROAS and reduce ad waste

    • 3. Meta Ads (Instagram + Facebook Ads)

  • Run Instagram and Facebook traffic + conversion ads
  • Build target audiences (pet parents, dog / cat owners)
  • Retarget website visitors & Instagram profile visitors
  • Create ad strategies for each product category
  • Collaborate with designer for ad creatives

    • 4. Website Traffic & Sales Growth

  • Drive relevant traffic from SEO, ads, and social
  • Improve product page conversion rate
  • Manage and improve checkout funnels
  • Suggest website improvements (UI / UX)
  • Implement offers, coupons, landing pages to boost sales

    • 5. Social Media Growth & Strategy

  • Increase Instagram reach, followers, and engagement
  • Plan content strategy
  • Boost high-performing reels and posts
  • Create SEO-driven captions & growth strategies
  • Improve Instagram Shop visibility

    • 6. Reporting & Analytics

  • Weekly traffic, sales, CPC & ad report
  • Analyse Google Analytics & Ads Manager
  • Track sales funnel and conversion patterns
  • Make data-driven recommendations

    • Requirements

  • 1–4 years of digital marketing experience
  • Strong knowledge of SEO, Google Ads, Meta Ads
  • Must have handled e-commerce or D2C brand(s)
  • Experience with GA4, Search Console, Meta Business Manager
  • Strong analytical and research skills
  • Ability to handle digital marketing independently
  • Bonus : Experience in pet industry or FMCG

    • ⭐ Skills Needed

  • SEO (On-page, Off-page, Technical)
  • Google Ads
  • Meta Ads
  • Keyword Research
  • Social Media Strategy
  • CPC & ROAS optimisation
  • Conversion Rate Optimisation
  • Data Analytics
  • Creative ad planning

    • KPIs (Performance Metrics)

  • Website traffic growth
  • Keyword ranking improvement
  • Website sales & conversions
  • CPC reduction
  • ROAS improvement
  • Instagram growth & visibility
  • Revenue from ads
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    Digital Marketing Manager • pushkar, India