Copywriter (For Beauty & Wellness Brand)

Role : Copywriter

Company :  AMINU - A New-age Beauty & Wellness Brand

Location :  Mumbai, India

Job Type :  Permanent | Full-Time (On-Site, 6-day week)

Salary Range : INR 5-8 Lacs Per Annum

The Opportunity

We're seeking a Copywriter who can transform complex ideas into clear, emotionally resonant language. This role is not just about writing its about becoming the voice of AMINU across platforms and formats. You'll work directly with our co-founder and creative team to shape everything from Instagram captions to campaign headlines to product packaging.

If you love words, but care more about how they feel than how they sound this role is for you.

Key Responsibilities

Your core scope will include :

Brand Voice & Writing Craft :

• Own AMINUs written tone across all content formats digital, print, packaging, and internal
• Translate strategy into copy that feels  human-first , not ad-first
• Adapt brand voice across platforms : Instagram, email, website, brochures, retail, and beyond

Collaboration & Execution :

Iteration & Growth :

What You’ll Bring

Bonus Points For

What Will Make You Thrive Here

Why Join Us

Work Setup

We’re an Inclusive Team

AMINU is an equal opportunity employer. We celebrate individuality, curiosity, and emotional intelligence. We’re committed to a workplace where your voice — and your craft — can grow.