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Product Marketing Manager

Product Marketing Manager

ConfidentialVadodara
5 days ago
Job description
  • Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. (Saas is must)
  • Brand and position the SaaS product with a right marketing mix.
  • Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others.
  • Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools.
  • Identify primary and secondary research and insights to drive strategy
  • Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement.
  • Grow the company's presence in all key performance marketing channels and establish new ones.
  • Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels.
  • Forecasting budget spending across all locations to ensure balanced and optimal spending;
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC.
  • Create and implement educational initiatives to engage internal community and increase brand loyalty
  • Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies
  • Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences
  • Create and execute integrated campaigns, including ideation, execution, and performance measurement
  • Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers.
  • Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement.
  • Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics)
  • Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity.
  • Collaborate with our design team when needed, but also be willing to do light design and copy when conception,
  • Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests
  • Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team
  • Communicate results broadly and institutionalize learnings
  • Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A / B Testing Tool).
  • Expertise in growth product management, marketing tech, and conversion rate optimization
  • Expert experience running A / B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc.
  • Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc.
  • Built and delivered robust road maps aligned with demand-generation team.
  • Strong presentation and communication skills
  • Hands-on experience analyzing digital business data to inform decisions and plan strategically
  • Ability to generate leads through online / offline marketing strategies
  • Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads.
  • Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care.
  • Branding initiatives are a key. Understand customer journey and touch points.

    • Skills Required

    Campaigns, Lead Generation, Content Management

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    Product Marketing Manager • Vadodara

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