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Loom Solar - Head - Digital Marketing

Loom Solar - Head - Digital Marketing

Loom Solar Private LimitedHaryana, India
2 days ago
Job description

Us.

Loom Solar, founded in 2018 by visionary brothers Amol and Amod Anand, has rapidly emerged as one of India's Fastest Growing D2C brands.

This Faridabad, Haryana based solar company specializes in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to both residential and commercial needs.

Our journey began with a mission to revolutionize access to advanced solar technology across India, ensuring even the most remote areas benefit from sustainable energy solutions through our robust e-commerce platform.

At Loom Solar, we are committed to driving the green energy transition and empowering every corner of India with reliable and innovative solar power solutions.

Job Description :

Heres a Zoho job posting draft for Loom Solar Pvt.Ltd.

based on your uploaded document Digital Marketing Head Lead Generation.

Its formatted to suit Zoho Recruit / Zoho Peoples job post layout with ATS-friendly language and readability for cand.

Job Summary :

The Digital Marketing Head will lead all digital initiatives to generate high-quality leads and maximize ROI across marketing platforms.

This role requires strategic thinking, leadership skills, and hands-on expertise in digital marketing tools and campaign management.

Key & Planning :

  • Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.
  • Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
  • Identify target audiences, segment customers, and design funnel-based marketing approaches.

Performance Marketing :

  • Oversee SEO, SEM, PPC, remarketing, and social media ad activities.
  • Optimize landing pages, CTAs, and conversion paths to improve lead quality.
  • Monitor and enhance key campaign metrics (CPC, CTR, lead-to-sale ratio).
  • Content & Brand Management :

  • Collaborate with the content and creative teams to develop engaging lead-oriented assets blogs, videos, email campaigns, and infographics.
  • Ensure consistent brand messaging across all online touchpoints.
  • Data Analytics & Reporting :

  • Track KPIs like cost per lead (CPL), conversion rate, and ROI.
  • Generate weekly / monthly performance reports and share insights with senior management.
  • Use tools such as Google Analytics, HubSpot, Google Tag Manager, and Meta Business Suite for monitoring and analysis.
  • Team Leadership :

  • Lead and mentor a team of digital marketers and content creators.
  • Align marketing-qualified leads (MQLs) with sales objectives.
  • Foster continuous learning and innovation within the team.
  • Key Performance Indicators (KPIs) :

  • Lead Generation Volume & Quality.
  • Cost Efficiency (CPL, ROI).
  • Conversion Optimization.
  • Campaign Performance Metrics.
  • Team Development & Skills :
  • Proven track record in digital lead generation and growth marketing.
  • Expertise in Google Ads, Meta Ads, SEO / SEM, and marketing automation tools.
  • Strong analytical, problem-solving, and decision-making skills.
  • Excellent communication, leadership, and project management abilities.
  • Ability to work under pressure and manage multiple campaigns Minimum : Bachelors degree in Marketing, Business Administration, or a related field.
  • Preferred : MBA / PGDM in Marketing or Digital Marketing Certifications (Google Ads, HubSpot, Meta Blueprint, 6 to 10 years of experience in digital marketing.
  • Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.
  • Hands-on experience with SEO, SEM, social media advertising, analytics, and automation platforms.
  • (ref : iimjobs.com)

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    Digital Marketing • Haryana, India

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