SEM Analyst

Role : Sr SEM Analyst

Shift Timings : 6 : 00 AM to 3 : 00 PM IST OR 7 : 30 AM to 4 : 30 PM IST

Experience : 3 to 5 Years

Key Technical Skills : Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio

Role Purpose :

You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction.

Key Responsibilities :

Campaign Leadership & Activation

Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn.

Drive test-and-learn roadmaps : A / B landing pages, creative variants, bid strategies, new objectives.

Oversee day-to-day budget pacing, bid adjustments, audience refinement, and feed optimizations.

Data-Driven Optimization

Develop automated dashboards (Looker Studio, Supermetrics / Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift.

Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans.

Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins.

Strategic Consulting & Client Engagement

Lead QBRs and strategy sessions : present deep-dive analytics, 3-scenario CAC : LTV forecasts, and tactical roadmaps.

Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks).

Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks.

Quality & Process Excellence

Own rigorous pre-launch QA : tracking tag validation, feed diagnostics, creative compliance.

Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows.

Champion continuous improvement — document learnings from each test to refine playbooks.

Required Skills & Experience

Paid Media Mastery : 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; TikTok a plus

Advanced Platform Expertise : Deep knowledge of PMax, Smart Bidding (tROAS / tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen / Awareness, dynamic feeds

Analytical & Automation Proficiency : Expert in GA4 / GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics / Dataslayer; Looker Studio

Consultative Communication : Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact

Strategic Forecasting : Proven ability to model multi-scenario spend vs. CAC / LTV, seasonality adjustments, incremental revenue forecasts

Quality & Process Orientation : Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot)

Collaboration & Leadership : Team mentor, peer-training facilitator; thrives in fast-paced, multi-stakeholder environments

Qualifications :

Agency working experience is important

MBA in Marketing

Certifications : Google Ads (Search, Shopping, PMax), Meta Blueprint, LinkedIn Marketing Solutions