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YouTube Content Creator - Full Time

YouTube Content Creator - Full Time

RINGS & I - Personalised Diamond RingsMumbai, India
15 days ago
Job description

About RINGS & I

RINGS & I is India’s first designer diamond ring studio, offering personalized, made- to-order diamond rings through a truly omnichannel, tech-enabled experience.

With 1000+ designs across 16 styles, we empower clients to choose their ring, their style, and their budget — all backed by trust, transparency, and celebration.

Position

YouTube Content Creator – Borivali, Mumbai

Location

Full-Time, on-site (Borivali, Mumbai)

Experience

1–3 years

Key Requirement :

Must have organically built and scaled a YouTube channel (0 to 10K+ subscribers) through content strategy, SEO, and consistent video output.

Timings

11 : 00 am to 9 : 00 pm | Weekly off on one of the week days.

Job Overview

RINGS & I is looking for a full-time, in-studio YouTube Content Creator to build and grow our YouTube presence. From educational videos and behind-the-scenes shoots to customer stories and styling guides, your videos will inspire India's new generation of diamond ring buyers. This is a storytelling-first role where visual creativity meets marketing strategy.

Key Responsibilities

Long-form & Short-form Video Creation (8–10 / month)

  • Plan, shoot, and edit engaging videos (8–15 minutes) that showcase our products, studio stories, client journeys, and design processes.
  • Create Shorts (YouTube’s vertical video format) to boost discoverability.
  • Use editing tools like Premiere Pro, Final Cut Pro, CapCut, or VN.

Hook-Led Storytelling

  • Craft strong openings and video structures that drive watch time and retention.
  • Write compelling video titles and thumbnails to improve CTR.
  • Integrate hooks, CTAs, and emotional beats for higher engagement.

    • YouTube SEO & Optimization

  • Research relevant keywords, trends, and tags to optimize visibility.
  • Write accurate, searchable descriptions and use effective hashtags.
  • Monitor performance analytics and tweak content strategy accordingly.

    • Content Calendar Management

  • Align YouTube publishing schedule with marketing plans, launches, and seasonal campaigns
  • Collaborate with in-store teams to capture real moments (client testimonials, jewellery selection process, customizations, etc.)

    • Must-Have Skills

  • P roven experience organically growing a YouTube channel (0 to 10K+ subscribers)
  • Strong video editing and storytelling ability
  • Deep understanding of YouTube algorithm, SEO, and content strategy
  • Excellent communication in English (and Hindi / Marathi for local flavor)
  • Creativity in turning everyday brand moments into binge-worthy content

    • Good-to-Have (Bonus)

  • Prior experience in luxury, fashion, jewellery, or lifestyle content
  • Familiarity with diamond / jewellery terminology
  • Ability to guide clients for on-camera testimonials or user-style clips
  • Thumbnail design and basic motion graphics knowledge

    • Monthly Content Output

    Content Type Volume

    Long Form Videos - 8-10 / month

    YouTube Shorts - 8-12 / month

    Comments / Engagement - Ongoing

    Performance Review - Weekly

    Qualifications

    Must Possess a Bachelor’s Degree

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