Media Buyer - Paid Social Specialist

We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI.

Key Responsibilities :

Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients

Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior

Independently manage campaign budgets ranging from $10K to $500K+ monthly

Conduct audience research, segmentation, and targeting optimization for US demographics

Create and test multiple ad sets, audiences, and creative variations to maximize performance

Analyze campaign data and metrics to drive data-informed optimization decisions

Implement advanced testing methodologies including A / B testing, creative testing, and audience testing

Scale winning campaigns while maintaining or improving cost efficiency

Stay ahead of platform algorithm changes, ad policies, and emerging features

Provide strategic recommendations and performance reports to clients and stakeholders

Manage relationships with US clients, understanding their business goals and KPIs

Collaborate with creative teams to develop high-converting ad creatives

Monitor competitor activities and industry trends in the US market

Required Qualifications :

3+ years of hands-on experience as a Media Buyer or Performance Marketing Specialist

Must have extensive experience working with US clients and understanding US market dynamics

Proven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads Manager

Strong portfolio demonstrating successful campaigns with clear ROI metrics and case studies

Deep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platform

Self-starter with ability to work independently and manage multiple campaigns simultaneously

Expertise in conversion tracking, pixel implementation, and analytics setup

Strong analytical skills with proficiency in interpreting data and making strategic decisions

Knowledge of US consumer behavior, time zones, and seasonal trends

Experience with direct response marketing and performance-driven campaigns

Excellent communication skills for client-facing interactions

Required Portfolio Elements : Your portfolio must demonstrate :

Minimum 5 case studies showing campaign results (ROAS, CPA, conversion rates)

Evidence of managing US market campaigns with clear geographic targeting

Examples of scaling campaigns from testing to significant daily budgets

Before / after optimization results showcasing your impact

Budget sizes managed and corresponding results achieved

Preferred Skills :

Experience with e-commerce brands, DTC companies, or lead generation campaigns

Familiarity with Google Ads and other paid media channels

Knowledge of attribution modeling and multi-touch attribution

Experience with creative testing frameworks and ad creative best practices

Understanding of iOS 14+ tracking challenges and privacy updates

Proficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.)

Experience managing agencies or working with US-based remote teams

What Makes You Stand Out :

Proven ability to scale campaigns to 7-figure monthly budgets

Experience in competitive US markets (finance, health, beauty, tech,sweepstakes etc.)

Track record of 3x+ ROAS consistently across multiple accounts

Understanding of full-funnel marketing and customer journey mapping

Experience during high-stakes periods (Black Friday, holiday seasons, product launches)