CRM Automation Marketing Strategist (Whatsapp)

Growth Marketing Strategist

Experience : 2–5 years in CRM, performance / growth marketing, or conversational commerce

Location : Lower Parel, Mumbai

Schbang is strengthening its AI-led WhatsApp performance marketing capabilities for high-growth brands. The AI & WhatsApp Growth Strategist will be responsible for designing and executing AI-powered WhatsApp campaigns, customer journeys, and automation flows that drive measurable revenue uplift for clients.

This role combines business strategy, growth ownership, and marketing technology implementation. The ideal candidate possesses both analytical strength and client consultation skills, with the ability to independently own high-impact outcomes.

Key Responsibilities :

Business Strategy and Conversion Growth

• Perform structured discovery to identify key business challenges and opportunities suitable for AI + WhatsApp.
• Develop funnel strategies that convert across the lifecycle including lead qualification, sales enablement, cart recovery, replenishment, and loyalty.
• Build performance workflows using segmentation and behavioral triggers.

AI-Driven Personalization and Automation

Performance Ownership and Insights

○ Click-to-Message

○ Conversation-to-Purchase

○ Revenue per Conversation

○ CSAT and resolution automation

○ Repeat purchase rates

Sales Support and Account Excellence

Required Skill Set

Professional Attributes

Skills Required

Customer Segmentation, Dashboards, Spreadsheets