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Marketing Technology Developer

Marketing Technology Developer

Newparts, Inc.Gurugram, Haryana, India
6 days ago
Job description

We are seeking a Marketing Technology Developer to join our growing e-commerce team. This role bridges the gap between marketing strategy and technical implementation. You will work directly with our senior marketing brand manager to configure, optimize, and troubleshoot marketing technologies across analytics, SEO, and PPC campaigns.

This is not a general SEO / PPC role — you’ll need a strong technical foundation (HTML, CSS, JavaScript) combined with the ability to work hands-on with analytics, tracking, and performance optimization. If you’re a junior developer or recent graduate looking to apply your technical skills in the fast-moving world of digital marketing, this is the perfect opportunity.

Key Responsibilities

Marketing Technology & Analytics

  • Configure and manage Google Tag Manager (GTM), including event tracking, ecommerce tracking, and custom scripts.
  • Maintain and troubleshoot Google Analytics 4 (GA4) setups, ensuring accurate conversion and performance tracking.
  • Implement and validate tracking pixels for Meta, LinkedIn, Bing, TikTok, and other ad platforms.
  • Assist with dashboards and performance reporting (Looker Studio, Power BI, or similar).

PPC Technical Support

  • Apply detailed optimization sheets to configure and adjust Google Ads and Bing Ads accounts.
  • Manage and troubleshoot Google Merchant Center feeds.
  • Ensure campaign tracking templates, UTM structures, and account settings are correctly implemented.

    • SEO Technical Implementation

  • Implement technical fixes from SEO audit reports (structured data, canonicalization, redirects, XML sitemaps, robots.txt).
  • Add and validate schema markup (JSON-LD).
  • Support on-page optimization (meta tags, alt text, content structure).
  • Collaborate with external development team (X-Cart) on larger changes while handling all feasible in-house tasks.

    • Website Performance & Optimization

  • Improve page speed and Core Web Vitals by optimizing CSS, JavaScript, and media assets.
  • Implement best practices for lazy loading, caching, and minification.
  • Troubleshoot technical issues affecting site performance and marketing integrations.

    • Required Skills & Qualifications

  • Bachelor’s degree in Computer Science, IT, Software Engineering, or related field (or equivalent practical experience).
  • 1–3 years of experience as a front-end developer or junior full-stack developer ; fresh graduates with strong projects / internships will also be considered.
  • Strong foundation in HTML, CSS, JavaScript .
  • Experience with Google Tag Manager and Google Analytics 4 .
  • Exposure to PPC platforms (Google Ads, Bing) from a configuration / technical perspective.
  • Familiarity with SEO technical best practices.
  • Understanding of website performance tools (Google Lighthouse, GTMetrix, PageSpeed Insights).

    • Nice to Have

  • Experience with APIs, JSON, XML feeds .
  • Familiarity with Looker Studio, Power BI, or similar dashboard tools .
  • Exposure to e-commerce platforms (X-Cart, Magento, Shopify, WooCommerce, etc.).
  • Knowledge of additional MarTech tools (HubSpot, CRM integrations, etc.).

    • Soft Skills

  • Strong problem-solving and troubleshooting ability.
  • Detail-oriented and able to follow structured optimization / audit sheets.
  • Clear communicator who can work with both marketing and development teams.
  • Self-starter, comfortable working in a remote–hybrid setup in India .

    • What We Offer

  • Competitive salary based on experience.
  • Remote–hybrid flexibility (Gurugram based).
  • Opportunity to grow into a Marketing Technology Specialist / Lead role.
  • Exposure to international e-commerce operations and advanced marketing technology stack.
  • Collaborative environment with strong career growth potential.
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    Marketing Developer • Gurugram, Haryana, India

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