AI SEO Specialist

Job Description

Job Title : Generative SEO Specialist

Experience : 3-5 Years

The Role

We are hiring a creative, analytical, and resourceful marketing strategist to pioneer our presence on the new frontier of search. In this role, you will be responsible for developing and executing a sophisticated strategy that bridges best-in-class SEO with the emerging world of AI-driven platforms like ChatGPT, Google Gemini, and Perplexity.

This is a pivotal role for a quick thinker with 3-4+ years of experience who is passionate about reverse-engineering how Large Language Models (LLMs) discover, interpret, and recommend content. You will not just chase rankings; you will architect our brand's authority and visibility for a future where search is conversational. Your goal is to ensure our brand wins the high-intent moments, becoming a cited and trusted source in AI-generated answers, directly impacting business growth and revenue.

Key Responsibilities

• Visibility in LLMs & AI Search Engines (AEO / LLM-O)
• Develop and execute innovative strategies to gain and scale our visibility within AI-powered search and answer engines.
• Systematically reverse-engineer how LLMs surface sources, then identify and implement actionable tactics to influence our inclusion and prominence.
• Define the framework for LLM visibility tracking, establishing new KPIs, OKRs, and reporting dashboards to measure performance, influence, and ROI where no standard playbook exists.
• Analytical & Semantic Content Strategy (SEO / SXO)
• Develop data-driven hypotheses on what LLMs prioritize and architect a semantic content strategy that aligns our website structure, content clusters, and internal linking with AI logic.
• Lead the creation of rich, engaging content assets—including interactive tools, lead magnets, videos, and white papers—that boost user engagement and establish our relevance with AI.
• Implement and manage a sophisticated structured data and schema markup strategy (FAQPage, Article, Event, etc.) to ensure our content is easily interpreted and featured by AI models.
• Cross-Functional Collaboration & Influence
• Partner closely with product and engineering teams to define technical requirements for surfacing the data and signals consumed by LLMs.
• Collaborate with social media and brand teams to understand and leverage how social signals, brand authority, and user-generated content may influence AI rankings.
• Work with content and design teams to ideate and launch high-value assets that make our brand indispensable to both users and AI tools.
• Performance, Geo-Targeting & Core SEO
• Own and report on LLM-specific performance KPIs, ensuring they align with core SEO metrics and broader business objectives, especially lead generation and revenue impact.
• Implement and optimize Geo-Targeting (GEO) strategies to capture location-based conversational prompts within AI tools.
• Support broader SEO initiatives, including page optimization, CTR improvements, and behavioral metric analysis to maintain a strong foundational search presence.

What You Need To Succeed

Skills Required

Content Marketing, Content Creation, Seo