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SEO Strategist

AstroinviteNoida, Republic Of India, IN

6 days ago

Job description

Job Title : SEO Specialist (3–5 Years Experience)

Location : Sec 58, Noida

Employment Type : Full-time, On-site

About the Role

We are looking for a results-driven SEO Specialist with 3–5 years of hands-on experience in ranking websites, increasing organic traffic, and driving measurable business results.

You should be comfortable working on end-to-end SEO – from technical audits and keyword research to content strategy, link building, and tracking results. You must also be familiar with the evolving search landscape including AEO (Answer Engine Optimization), GEO / local SEO, and AIO / AI Overviews optimization .

Key Responsibilities

1. SEO Strategy & Planning

Develop and implement complete SEO strategies for multiple websites (on-page, off-page, technical).
Perform detailed SEO audits and create clear action plans to improve rankings and traffic.
Stay updated with Google algorithm changes, AI Overviews, and search trends and adjust strategy accordingly.

2. Keyword Research & Content SEO

Conduct in-depth keyword research , including primary, secondary, and long-tail keywords.

Create SEO content briefs for blogs, landing pages, and product pages.

Work closely with content writers to ensure content is search-optimized, user-focused, and intent-based .

Optimize existing content for better rankings, CTR, and user engagement.

3. On-Page & Technical SEO

Optimize meta titles, descriptions, headings, URLs, image alt tags, internal linking , etc.

Improve website structure, crawlability, and indexability .

Identify and fix technical issues : site speed, mobile responsiveness, Core Web Vitals, indexing errors, broken links, redirects , etc.

Implement schema / structured data for rich results and AI / answer boxes .

4. Off-Page SEO & Authority Building

Plan and execute white-hat link-building strategies (guest posts, brand mentions, PR, niche directories).

Monitor and manage backlink profile ;

identify and disavow toxic links if required.

Build topical authority in our niche through smart off-page strategy.

5. Local SEO / GEO SEO

Manage and optimize Google Business Profiles (GBP) and local listings.

Optimize for location-based keywords and “near me” searches.

Improve local visibility through citations, reviews, and local content.

6. AEO & AIO (New Search Experiences)

Optimize content for answer engines , featured snippets, “People Also Ask,” and AI-driven answers.

Structure content in a way that is easily picked up by AI Overviews / SGE (clear headings, FAQs, direct answers).

Experiment with formats that increase chances of zero-click visibility (snippets, knowledge panels, etc.).

7. Analytics, Reporting & Growth

Use tools like Google Analytics, Search Console, Google Tag Manager, Ahrefs / SEMrush / Ubersuggest, Screaming Frog etc.

Track and report rankings, organic traffic, conversions, and key SEO KPIs .

Create monthly performance reports with insights and clear next steps.

A / B test meta tags, landing pages, and content layouts to improve CTR and conversions .

Requirements

3–5 years of proven experience in SEO with a strong track record of ranking websites and growing organic traffic.

Strong understanding of AEO (Answer Engine Optimization), GEO / local SEO, and AIO / AI Overviews .

Solid knowledge of on-page, off-page, and technical SEO .

Hands-on experience with SEO tools :

Google Analytics, Search Console

Ahrefs / SEMrush / Moz (or similar)

Keyword research tools (Keyword Planner, etc.)

Screaming Frog or similar crawlers

Basic understanding of HTML / CSS and how websites work (WordPress / Shopify / custom PHP etc.).

Ability to analyze data , identify patterns, and convert them into actionable insights.

Strong communication skills – able to work with content, design, and development teams.

Self-driven, proactive, and comfortable working in a fast-paced, growth-focused environment .

Good to Have

Experience in e-commerce SEO and lead-generation websites .

Understanding of content marketing, YouTube SEO, and basic ASO (App Store Optimization) .

Experience working with Indian audiences and local languages is a plus.

What We Offer

Opportunity to build and scale high-traffic, high-impact websites .

Freedom to experiment with new SEO strategies, AI-driven search tactics, and growth ideas .

Collaborative environment with content, design, tech, and marketing teams .

Competitive salary and performance-based incentives.

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Seo Strategist • Noida, Republic Of India, IN

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