Digital Marketing Strategist for Growth

Digital Marketing Strategist for Growth

• Job Description
• : As a seasoned digital marketing strategist, we're looking for a hands-on expert to drive growth and expansion across iOS and Android platforms. The ideal candidate will have a proven track record of scaling mobile apps through innovative campaigns and strategies.
• Key Responsibilities
• Develop and execute comprehensive digital marketing strategies to accelerate user acquisition and retention.
• Lead App Store Optimization (ASO) efforts, including title optimization, screenshot management, reviews, keywords, and conversion tracking.
• Plan and manage paid social media campaigns on TikTok, Meta, and Google Ads, focusing on installs and retention.
• Craft AI-powered content marketing and ad creatives for Reels, TikTok, and YouTube Shorts.
• Design and implement marketing automation funnels for user onboarding, reactivation, and referral loops.
• Continuously test and optimize campaign performance through data-driven insights.
• Collaborate with product and content teams to align marketing initiatives with feature releases.

Requirements :