Digital Marketing Manager
ConfidentialCoimbatore11 days ago
Job descriptionAssist in creating monthly content calendars for Instagram and YouTube Shorts Schedule and post content, ensuring a consistent and distinct brand voice Monitor engagement and performance, and recommend tweaks when needed Work with design and copy teams to put together visually engaging and on-trend content Help plan themes around festivals, product launches, or Gen Z moments Make sure everything looks and sounds like Glow Help shortlist and manage micro-influencers and content creators Coordinate shoot planning, approvals, and timelines Support with behind-the-scenes coordination for campaign films and photoshoots Keep an eye on what similar jewellery or lifestyle brands are doing Share insights, trends, and ideas that can make Glow stand out Spot Gen Z content cues we should act on Liaise with creative agencies for campaign assets Share clear briefs and timelines, and follow up to make sure everythings on track Work alongside product, retail, and in-store teams to keep things aligned
Key Requirements
- 4 to 6 years of experience in digital marketing, content, or brand roles
- Youve worked with lifestyle, jewellery, or fashion brands (preferred, not mandatory)
- Strong sense of design and storytelling for Gen Z audiences
- Familiar with Instagram tools, Canva, Google Sheets, and trend tracking
- Curious, collaborative, organized, and genuinely excited about building a brand.
Principal Accountabilities :
Social Media & Content Planning
Content Creation & Coordination
Influencer & Shoot Support
Brand & Market Awareness
Agency & Team Coordination
Skills Required
Content Strategy, Social Media, Email Marketing
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Digital Marketing Manager • Coimbatore
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