PPC Analyst

About the Role

We are looking for a results-driven PPC Analyst to plan, execute, and optimise paid marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have a strong analytical mindset, a deep understanding of performance marketing, and proven experience in using GTM (Google Tag Manager) and GA4 (Google Analytics 4) for conversion tracking and performance reporting.

Key Responsibilities

• Plan, create, and manage high-performing PPC campaigns across Google Ads (Search, Display, YouTube) and Meta Ads.
• Conduct thorough keyword research, audience segmentation, and bid optimisation to improve ROI.
• Develop and implement robust tracking strategies using GTM for event tracking and tag management.
• Configure and analyse campaign performance through GA4, ensuring accurate tracking of conversions and user journeys.
• Monitor daily budgets, performance metrics, and ad spends to ensure efficiency and consistency with goals.
• Perform A / B testing on creative assets, ad copy, and landing pages to optimise conversion rates.
• Generate and present detailed campaign reports with insights and actionable recommendations.
• Collaborate with cross-functional teams (SEO, content, design, analytics) to ensure campaigns align with overall marketing objectives.
• Stay updated on PPC trends, new platform features, and industry best practices to continually drive improvements.

Key Skills & Qualifications

What We Offer

Skills Required

Google Ads, Power Bi, google sheets , Excel, conversion tracking