Talent.com
Head of Digital Marketing
Head of Digital MarketingK.R. Mangalam University • ranchi, jharkhand, in
No longer accepting applications
Head of Digital Marketing

Head of Digital Marketing

K.R. Mangalam University • ranchi, jharkhand, in
17 hours ago
Job description

Job Title : - Head of Digital Marketing

Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.

Position Summary :

K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.

Key Responsibilities :

Strategy Development and Planning :

  • Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
  • Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.

Content Management :

  • Responsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably.
  • SEO and Website :

  • Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students.
  • Monitor website analytics and make data-driven decisions to improve user experience and engagement.
  • Social Media Management / Social Media Marketing (SMM) :

  • Develop and implement social media strategies to engage with students, parents, and the academic community.
  • Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements.
  • PPC (Pay-Per-Click)

  • Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales.
  • The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, LinkedIn, and others.
  • It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy.
  • Social Media Optimization (SMO) :

  • Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth .
  • Analytics and Reporting :

  • Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools.
  • Provide insights and recommendations to senior management for continuous improvement.
  • New Implementation in CRM and Allied Softwares.
  • Budget Management :

  • Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
  • Monitor spending and adjust tactics to stay within budget while maximizing results.
  • Team Leadership and Collaboration :

  • Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals.
  • Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals.
  • Online Reputation Management :

  • Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively.
  • Lead Generation and Conversion Optimization :

  • Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets.
  • Staying Updated with Trends :

  • Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices.
  • Qualifications & Experience :

  • 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team.
  • Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
  • Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries.
  • Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics.
  • Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools.
  • Experience in managing cross-functional teams, agencies, and external vendors.
  • Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
  • Interested Candidates can visit our website and they can send the resume on this mail id :

    Website - K. R. Mangalam University

    Email ID - krmujobs@krmangalam.edu.in

    Create a job alert for this search

    Head Of Marketing • ranchi, jharkhand, in

    Related jobs
    Website Manager

    Website Manager

    Eupnea • ranchi, jharkhand, in
    Industry : Management Consulting.We are looking for a Web Developer with at least 3 years of strong practical website design and web development experience. The role will have increased autonomy to r...Show more
    Last updated: 5 days ago • Promoted
    Head Of Growth And Performance Marketing

    Head Of Growth And Performance Marketing

    Oyster MR • Ranchi, Republic Of India, IN
    Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy. This senior role is ideal for a performance-focused leader with...Show more
    Last updated: 12 hours ago • Promoted • New!
    Co-Founder / Investor Hospitality Industry

    Co-Founder / Investor Hospitality Industry

    SASON • Ranchi, Jharkhand, India
    Just 20 km from Ranchi City, discover Jharkhand’s first luxury resort & second home community spread across 60 acres, nestled in the hills and surrounded by nature. A perfect blend of luxury, peace,...Show more
    Last updated: 10 days ago • Promoted
    Marketing Manager – Automotive (Remote, India)

    Marketing Manager – Automotive (Remote, India)

    Grand Motorcars • ranchi, jharkhand, in
    Remote
    Grand Motorcars is a luxury preowned automotive dealership group based in the United States.We offer a wide selection of high quality vehicles along with transparent pricing, exceptional customer s...Show more
    Last updated: 17 hours ago • Promoted • New!
    Subject Matter Expert

    Subject Matter Expert

    SkillUp Online • ranchi, jharkhand, in
    SkillUp is a leading provider of innovative learning solutions.IP content development projects.Develop high-quality course content for assigned healthcare titles. Ensure accuracy, compliance, and re...Show more
    Last updated: 17 hours ago • Promoted • New!
    Digital Journalist (Entertainment)

    Digital Journalist (Entertainment)

    BollywoodShaadis.com • ranchi, jharkhand, in
    Job Type : Full-time (Work from home).Send your resumes directly to jobs@bollywoodshaadis.Write daily news stories about entertainment, celebrity gossip, relationships, pop culture, weddings, and fa...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing

    Performance Marketing

    Zara Private Limited • Ranchi, Jharkhand, India
    Performance Marketing (Part-Time) Company : Zara About the Role Zara is looking for a part-time Performance Marketing professional to support our digital growth across paid channels.You will focus o...Show more
    Last updated: 14 hours ago • Promoted • New!
    Head of Growth and Performance Marketing

    Head of Growth and Performance Marketing

    Oyster MR • ranchi, jharkhand, in
    Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy. This senior role is ideal for a performance-focused leader with...Show more
    Last updated: 17 hours ago • Promoted • New!
    Digital Marketing Manager

    Digital Marketing Manager

    Angel and Genie • Ranchi, Republic Of India, IN
    About Peak3Peak3 is an award-winning vertical SaaS provider, enabling more relevant, convenient, and affordable insurance protection for everyone through our technology and ingenuity.Together with ...Show more
    Last updated: 4 hours ago • Promoted • New!
    Social Media Manager

    Social Media Manager

    Codianer • ranchi, jharkhand, in
    Codianer, based in India, is a premier website design and development company committed to delivering exceptional digital experiences for businesses. Our expertise lies in creating custom websites, ...Show more
    Last updated: 30+ days ago • Promoted
    Investor Relations Manager

    Investor Relations Manager

    Zigsaw • ranchi, jharkhand, in
    We’re Hiring : Investor Relations & Fundraising Manager / Principal.Experience : 5–10 years of experience in venture capital, private equity, investor relations, or fundraising.We are an early-stage ...Show more
    Last updated: 17 hours ago • Promoted • New!
    Country Manager, India

    Country Manager, India

    Responsible Mica Initiative - RMI • Ranchi, Jharkhand, India
    Job title : Country Manager, India.Job type & duration : 2-year fixed term(renewable), full time position, with 3-month probation period. Hiring organization : Responsible Mica Initiative ( ).Reportin...Show more
    Last updated: 24 days ago • Promoted
    Hospitality Investment Lead

    Hospitality Investment Lead

    SASON • Ranchi, Republic Of India, IN
    Just 20 km from Ranchi City, discover Jharkhand’s first luxury resort & second home community spread across 60 acres, nestled in the hills and surrounded by nature. A perfect blend of luxury, peace,...Show more
    Last updated: 10 days ago • Promoted
    Project Manager

    Project Manager

    HNB Engineers Pvt. Ltd • ranchi, jharkhand, in
    The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present proj...Show more
    Last updated: 17 hours ago • Promoted • New!
    State Program Head

    State Program Head

    Tata Steel Foundation • Ranchi, Jharkhand, India
    Instituted on August 16, 2016 Tata Steel Foundation (TSF) is a wholly owned subsidiary of Tata Steel Limited mandated with the responsibility of executing CSR for Tata Steel.A Section 8 company, TS...Show more
    Last updated: 3 days ago • Promoted
    Chief of Staff

    Chief of Staff

    dopplr.digital • ranchi, jharkhand, in
    Dopplr Digital creates immersive 3D dressing room and virtual try-on experiences for fashion e-commerce.Our technology increases conversion rates, reduces returns, and delivers rich consumer insigh...Show more
    Last updated: 17 hours ago • Promoted • New!
    Head of Operations (Founding Team)

    Head of Operations (Founding Team)

    Eximius Next • ranchi, jharkhand, in
    Head of Operations (Founding Team).Eximius Next is a dynamic and ambitious BPM firm poised for significant growth.We have a strong foundation in Finance & Accounting services (AP, AR, R2R).Payroll,...Show more
    Last updated: 17 hours ago • Promoted • New!
    Marketing Manager

    Marketing Manager

    Rollers India • ranchi, jharkhand, in
    Global Digital Marketing Opportunity – Bicycle Brand Expansion with Rollers India.Rollers India is a leading bicycle brand in India, specializing in premium bikes for adults and children, with two ...Show more
    Last updated: 17 hours ago • Promoted • New!