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Social Media Marketer

Social Media Marketer

Brainwave SciencePrayagraj(Allahabad), IN
23 hours ago
Job description

Social Media Marketer

Location : Remote (Hybrid)

Employment Type : Full-time

Department : Marketing & Branding

Overview

Welcome to Basil Health — where Neuroscience meets Artificial Intelligence to redefine mental wellness.

We are a neurotechnology startup pioneering evidence-based, measurable mental wellness through EEG + AI-powered insights into stress, focus, anxiety, and relaxation.

Our mission is simple yet revolutionary : to make mental wellness measurable, personalized, and affordable — by helping individuals and organizations cut costs on ineffective or unproven wellness programs.

By combining AI analytics, neuroscience, and biofeedback , Basil Health enables people to understand what truly works for their mind — optimizing outcomes while reducing wasteful spending on generic wellness offerings.

Validated by global institutions like the Indian Army, IIT Kanpur, IIT Mandi, University of Maryland, and Michigan State University , Basil Health is building the next era of neurotech-driven, cost-efficient cognitive wellness .

The Role : Own Basil Health’s Digital Voice

As the Social Media Marketer , you’ll be at the heart of how the world experiences Basil Health.

You’ll craft our narrative across , Instagram, Facebook, X (Twitter), YouTube, and Spotify — transforming complex neurotech insights into engaging, human-centered content.

This is your stage to blend science with creativity , build a community from the ground up, and drive a global conversation around measurable mental wellness.

What You’ll Lead

Content Strategy & Creation

  • Develop and execute a cross-platform content strategy for awareness, engagement, and trust.
  • Build a vibrant content calendar featuring posts, Reels / Shorts, carousels, stories, and podcasts that echo Basil Health’s mission.
  • Collaborate with neuroscientists, designers, and leadership to simplify complex innovations into relatable narratives.
  • Design campaigns around audience segments — from corporate wellness and sports to maternal health and student performance.

Execution & Growth

  • Manage Basil Health’s social presence end-to-end : content, engagement, influencer collaborations, and community activation.
  • Drive organic follower growth and improve reach metrics through platform-specific optimization.
  • Experiment boldly with motion graphics, AI-generated visuals, thought-leadership threads, and trend-driven storytelling.

    • Analytics & Performance

  • Track KPIs including follower growth, engagement rate, website traffic, video retention, and conversion rate from social campaigns.
  • Report actionable insights weekly to the leadership team, highlighting growth trends and next steps.
  • Use tools like Meta Business Suite, Hootsuite, Buffer, Google Analytics, and Analytics to manage and measure performance.

    • Community & Partnerships

  • Engage with founders, investors, neuroscientists, and mental wellness advocates to build Basil Health’s credibility.
  • Identify and collaborate with micro-influencers, wellness creators, and healthcare thought leaders to expand Basil Health’s reach.
  • Represent Basil Health’s values — empathy, innovation, and authenticity — in all digital interactions.

    • You Might Thrive In This Role If You

  • Have 3–5 years of experience in social media marketing, preferably in healthtech, wellness, neuroscience, or startup environments .
  • Are skilled in content design (Canva / Adobe Suite) , short-form video creation, and digital storytelling.
  • Understand social media algorithms , audience psychology, and how to grow communities from 0 → 10K+.
  • Are fluent in SEO, analytics, and paid promotions across Meta Ads, Campaign Manager, and YouTube Ads.
  • Have excellent copywriting skills and can adapt tone — from scientific credibility () to emotional resonance (Instagram).
  • Are proactive, creative, and capable of owning projects end-to-end in a fast-paced, early-stage environment .
  • Believe in the power of neuroscience and digital innovation to make mental wellness accessible and measurable.

    • Bonus Skills (Nice to Have)

  • Experience in healthtech, medtech, or mental wellness startups.
  • Podcast marketing / YouTube growth experience.
  • Familiarity with neurotech concepts (EEG, HRV, biofeedback).
  • Experience managing global brand campaigns or partnerships.

    • Benefits

  • Competitive salary + performance bonuses.
  • Flexible hybrid / remote work setup.
  • Early opportunity to build Basil Health’s digital brand presence globally.
  • Collaboration with neuroscientists, engineers, and thought leaders shaping the future of wellness.
  • Opportunity to grow into a Social Media Lead or Digital Marketing Manager role as the company scales.

    • Why Join Basil Health

  • At Basil Health, we’re not just improving mental wellness — we’re making it scientifically measurable, financially efficient, and accessible to everyone. Our mission is to help organizations and individuals achieve better mental health outcomes while cutting costs on what doesn’t work .
  • Be part of a global neurotech movement that measures and improves mental wellness through real science.
  • Shape the voice of a brand backed by academic validation and real-world impact .
  • Work directly with founders and researchers from IITs and international universities.
  • Grow with a mission-driven, innovation-first startup that values purpose, empathy, and measurable outcomes.

    • Apply Now

    Send your portfolio, campaign samples, or social handles you’ve managed to support@basilhealth.com / areddy@basilhealth.com

    Learn more :

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    Social Media Marketer • Prayagraj(Allahabad), IN

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