Content Writer

Job Title : Content Writer

Location : On-Site

Employment Type : Full-time

Experience Required : 2 to 5 years

Job Summary :

This role goes beyond writing product descriptions—you will be the storyteller behind our brand, responsible for crafting engaging content that reflects the voices of artisans, the inspiration behind our collections, and the journey of each rug from loom to living room. You’ll work closely with the design and field teams to develop authentic, human-centered content that connects emotionally with both domestic and global audiences.

Key Responsibilities :

• Write emotionally resonant stories about artisans, village visits, design inspirations, and process journeys.
• Craft engaging content for catalogs, social media, and campaign stories.
• Collaborate with field and design teams to capture authentic narratives and visual content during artisan interactions.
• Develop brand-aligned messaging that supports marketing, PR, and customer education.
• Write compelling product descriptions that highlight the uniqueness of each piece—design, materials, and the weaver behind it.
• Translate technical carpet language into accessible and emotional content for customers.
• Support script writing for short videos or interviews with artisans / designers.
• Research and write about cultural references, craftsmanship heritage, and sustainability themes.

Requirements :

Preferred Qualifications :

What We Offer :