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Media Buyer / Performance Marketer

Media Buyer / Performance Marketer

Z BrandsLucknow, IN
11 days ago
Job description

Z Brands is a fast-moving app studio that’s doubled revenue in the last month alone, and we’re just getting started. We’re building profitable, direct-to-consumer brands at speed.

Note : We’re looking for a Media Buyer who has hands-on experience managing large-scale ad accounts across Meta, Google, and TikTok , someone who knows how to scale spend profitably.

Responsibilities

  • Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and emerging platforms.
  • Build and manage full-funnel performance strategies, from creative testing to conversion optimization.
  • Continuously analyze performance metrics, identify growth opportunities, and refine campaigns to maximize ROAS and efficiency.
  • Work closely with creative, product, and landing page teams to ensure smooth campaign flow and message consistency.
  • Conduct regular A / B testing on creatives, copy, and audiences to identify winning combinations.
  • Keep a close pulse on platform changes, industry trends, and new ad features to stay ahead of the curve.
  • Present performance reports, insights, and actionable recommendations to the leadership team.

Qualifications

  • 1+ years of experience managing paid media campaigns across major platforms (Meta, Google, or TikTok).
  • Proven track record of managing ad spends of $20,000+ / day across platforms like Meta, Google, or TikTok.
  • Demonstrated ability to maintain profitable ROAS at scale.
  • Strong understanding of creative testing, audience segmentation, and funnel optimization.
  • Familiarity with CRO (Conversion Rate Optimization) and post-click performance.
  • Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads dashboards and analytics.
  • Highly analytical with strong data interpretation and decision-making skills.
  • Comfortable working in a fast-paced, experimental, and performance-driven environment.
  • Why Join Us :

  • Competitive pay aligned with your performance and experience.
  • Regular performance reviews and pay increases.
  • Opportunity to work on high-growth brands with meaningful budgets and fast feedback loops.
  • Collaborative environment where marketers, creatives, and founders work shoulder to shoulder.
  • A culture that values experimentation, learning, and ownership.
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    Performance Marketer • Lucknow, IN

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