Email Marketing Executive

Required Experience : 2 - 5 Years

Objectives of this role

Working with the marketing team to develop and execute strategic email marketing plans and strategies.

Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.

Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices, and complying with data protection regulations.

Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks

Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.

Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.

Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, and behavior.

Design visually appealing email templates that are responsive across devices and browsers.

Identifying opportunities for email optimization and implementing A / B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.

Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.

Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required skills and qualifications

A bachelor’s degree in marketing, communications, or a related field.

Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.

Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, and other marketing automation tools.

Familiarity with HTML and CSS for email template customization.

Proficiency in data analysis and reporting using tools such as Google Analytics.

Being accustomed to A / B testing, Google Ads, and other relevant advertising platforms.

Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.

Creative thinking and the ability to develop engaging email content.

Strong attention to detail and organizational skills.

Ability to work effectively in a fast-paced and deadline-driven environment.