Marketing Manager

Position : Marketing Manager

Qualification : MBA in Marketing with an Engineering background preferred.

Salary : 24LPA

Location : Bengaluru

Key Responsibilities

• Develop and execute structured marketing plans supporting business objectives and market expansion.
• Conduct research to identify target industries, customer needs, and competitors; analyse trends in automation, production technology, and equipment.
• Collaborate with product and engineering teams to define and communicate product USPs within technical and commercial contexts.
• Plan, launch, and evaluate integrated campaigns via trade shows, digital channels, and direct outreach to maximise lead generation and sales.
• Manage social media presence, online advertising, website content, and digital campaigns to reach key manufacturing stakeholders.
• Build strong professional relationships with clients, and industry partners to enhance satisfaction and retention.
• Prepare and manage marketing budgets, allocate resources effectively, and measure ROI for ongoing campaigns.
• Lead, train, and motivate the marketing team for high performance; guide skill development in technical marketing and sales enablement.
• Work closely with sales, engineering, and product development teams to align marketing and business goals.
• Protect and enhance the company’s brand through strategic PR, event participation, and thought leadership initiatives.
• Stay current on industry advancements, regulatory changes, and modern marketing practices to ensure ongoing relevance and innovation.

Qualifications