Senior Email Marketing Lead

Job Brief :

We are looking for a highly driven and detail-oriented Senior Email Marketing Specialist at a fast-paced B2B tech media publication Tech Research Online to lead and optimize our email marketing initiatives. The ideal candidate is well-versed in creating strategic, high-conversion email campaigns that support both building and nurturing an engaged email-first audience around our B2B tech media publication.

You will play a pivotal role in developing email workflows, managing mailing lists, and ensuring high deliverability and inbox placement across platforms. The ideal candidate has hands-on experience managing high-frequency newsletter campaigns, a keen eye for editorial detail, and a strong understanding of content-led email marketing. You will work closely with editorial, design, and growth teams to promote high-quality thought leadership, industry news, and exclusive insights, while building a strong community of subscribers.

Responsibilities :

Own and execute daily and weekly newsletters featuring breaking tech news, expert articles, interviews, and industry reports.

Promote editorial and thought leadership content (e.G., blogs, whitepapers, reports) to segmented subscriber lists with personalized messaging based on user behavior, preferences, and performance data.

Design, test, and optimize email templates for responsiveness, branding consistency, and performance across devices.

Create and manage a strategic email content calendar, aligned with publishing schedules, marketing campaigns, and brand priorities.

Build and manage a healthy, engaged subscriber base, focusing on list growth, retention, and lifecycle engagement.

Manage email tools and platforms such as Mailchimp, HubSpot, Brevo, and SendGrid for campaign execution, automation, and performance tracking.

Stay up to date with the latest trends in email marketing strategy, compliance standards, and technology advancements.

Optimize subject lines, preview text, layout, and CTAs to boost open rates, click-throughs, and conversions.

Monitor and maintain email list hygiene, including managing opt-outs, bounces, and GDPR / CAN-SPAM compliance.

Ensure high inboxing rates and domain reputation using industry best practices and technical oversight.

Requirements :

3–4 years of experience in email marketing, preferably in media, publishing, or B2B content-focused environments.

Demonstrated experience in managing newsletters or editorial email campaigns with high frequency.

Deep understanding of email content strategy, audience segmentation, and engagement flows.

Proficiency in Mailchimp, HubSpot, or similar email marketing tools.

Experience in ESP tools like Freshmarketer, ActiveCampaign, Brevo, etc.

Excellent written communication skills and ability to repurpose content for email in a compelling, scannable format.

Strong analytical mindset with experience in using email metrics to drive optimization and strategy.

Understanding of email deliverability, list hygiene, and compliance.

Proficient in Excel or Google Sheets for segmentation and performance analysis.

A passion for content and audience building—especially within tech, SaaS, or B2B industries.

Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field.