GTM Strategy Manager
UnifyedHaryāna, Republic Of India, IN11 hours ago
Job descriptionExecute multi-channel lead generation campaigns across email, paid media, social Work with internal and purchased lists to build targeted campaign audiences. Collaborate with the sales team to ensure timely lead follow-up and tracking. Create, update, and manage sales and marketing collateral including brochures, Customize content for the North American higher education audience while Coordinate with global content and design teams to deliver required assets. Plan, manage, and support virtual and physical events (e.G., EDUCAUSE, webinars). Coordinate event logistics, promotional activities, speaker alignments, and post Assist sales and customer success teams with event-based engagement and Own and manage HubSpot for campaign automation, lead nurturing, segmentation, Maintain CRM data hygiene and create performance dashboards to report on key Track and improve funnel conversions and marketing effectiveness. Work closely with sales to equip them with updated collateral and messaging. Support channel partner marketing initiatives, including upsell and cross-sell Coordinate with product, sales, and marketing teams across geographies to align Support outbound efforts including BDR campaigns and RFP content. Assist with internal marketing project management and delivery tracking. 8+ years of experience in a B2B Saas marketing role; Hands-on experience with HubSpot or equivalent marketing automation tools and Strong content development skills and experience supporting sales with collateral. Excellent English communication skills (written and verbal). Ability to manage multiple projects and deadlines in a fast-paced, remote Experience in higher education marketing is a strong plus.
Job Title : Marketing Manager (India-based)
Reports to : Director of Marketing (US)
Experience : 8–10 Years
Location : Gurgaon (Onsite) 5 Days
Working Hours : 6 : 30 PM - 3 : 30 AM IST (8 : 00 AM - 5 : 00 PM EST)
Job Type : Full-Time
About Unifyed :
Unifyed is a pioneer in higher education software and serves over 150 colleges and
universities around the world. Unifyed partners with colleges and universities to deliver
affordable solutions that help recruit, engage, educate, retain and graduate 21st century
students.
About the Role :
We are seeking a proactive and detail-oriented Marketing Manager based in India to
support our growth in the North American higher education sector. This is a hands-on role
ideal for a marketing generalist with experience in lead generation, GTM strategy
execution, content creation, campaign management , and marketing operations . You
will work closely with the VP of Marketing, global marketing teams , channel partners,
and sales to drive marketing impact across regions.
Key Responsibilities :
1. GTM Strategy & Lead Generation
- Assist the VP of Marketing in developing and executing go-to-market (GTM)
strategies for product launches and campaigns.
media, webinars, and industry events.
2. Content & Collateral Development
one-pagers, case studies, whitepapers, email templates, and PowerPoint
presentations.
maintaining brand consistency.
3. Events & Webinars
event follow-ups.
follow-ups.
4. Marketing Operations & HubSpot Management
and reporting.
KPIs.
5. Sales Enablement & Cross-functional Collaboration
campaigns.
messaging and timelines.
6. Additional Support
Qualifications :
experience with North American or
global markets (especially higher-ed) is highly preferred.
CRMs.
environment.
Create a job alert for this search
Strategy Manager • Haryāna, Republic Of India, IN
Related jobs
)
- Promoted
- New!
Strategy Manager
Airtel Digitalharyana, haryana, in Strategy Lead – Digital Organization (CDO Office).We are seeking a strategic professional to work closely with the Chief Digital Officer to shape and.
This role will drive key initiatives, ensure sm...Show moreLast updated: 14 hours ago
- Promoted
- New!
Sr. Manager / Associate Director - BD - Strategy and Planning
Indifiharyana, haryana, in Associate Director- Business Development.Portfolio Managers, 9 RM Relationship Managers.To Build Partnership and Direct Channel Business on Pan-India basis across multiple formats with complete P&L...Show moreLast updated: 14 hours ago
- Promoted
- New!
Business Transformation & Strategy Manager
Robert Waltersharyana, India Role : Business Transformation & Strategy Manager.Location : Gurugram-DLF (Hybrid).Duration : 12 Months Contract (Possible Extension).
An opportunity to work on strategic initiatives that drive profita...Show moreLast updated: 9 hours ago
- Promoted
- New!
Sr. Manager, Product Strategy
boAt LifestyleHaryāna, Republic Of India, IN Product Management (Mobile Accessories).Product Lead for boAt’s Mobile Accessories division.This role demands strong ownership, cross-functional leadership, and an ability to take products from con...Show moreLast updated: 11 hours ago
- Promoted
- New!
Business Transformation & Strategy Manager
Robert Waltersharyana, haryana, in Role : Business Transformation & Strategy Manager.Location : Gurugram-DLF (Hybrid).Duration : 12 Months Contract (Possible Extension).
An opportunity to work on strategic initiatives that drive profita...Show moreLast updated: 14 hours ago
- Promoted
- New!
Product Strategy Manager
AltudoHaryāna, Republic Of India, IN Customer and Employee Experience consulting firm.Great Place to Work and Deloitte Technology Fast 500 North America as one of the fastest-growing companies, Altudo offers an environment where innov...Show moreLast updated: 11 hours ago
- Promoted
- New!
GTM Strategy Lead
EngageReelHaryāna, Republic Of India, IN This is a strategic and execution-heavy role for someone who understands our product deeply, builds a predictable growth engine, and leads marketing + sales + revenue operations as a single integra...Show moreLast updated: 11 hours ago
- Promoted
- New!
Growth Strategy Manager
Growth Valley CommunityHaryāna, Republic Of India, IN Our mission is to equip students with the skills, mindset, and opportunities they need to thrive in the 21st century.As we expand our reach and impact, we’re looking for a driven, entrepreneurial i...Show moreLast updated: 11 hours ago
- Promoted
- New!
Strategy Lead
Live Connectionsharyana, haryana, in PMO and business or financial analysis.Strong analytical skills, including budgeting, forecasting, variance analysis, and cost-benefit evaluation.
Advanced MS Excel (formulas, pivot tables, lookups,...Show moreLast updated: 14 hours ago
- Promoted
- New!
Programmatic Strategy Manager
Publicis GroupeHaryāna, Republic Of India, IN PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services.Also, an interconnected network, with a diversity of talent- a never sleeps mach...Show moreLast updated: 11 hours ago
- Promoted
- New!
Transformation Strategy Manager
Mount Talent Consulting Pvt Ltd.Haryāna, Republic Of India, IN Position : Senior Manager / Manager – Digital Transformation Strategy.Gurgaon / Mumbai / Bangalore / Mumbai / Pune / Hyderabad.
Cloud, Interactive, or New IT domains).Value Realization Office (VRO).Transformat...Show moreLast updated: 11 hours ago
- Promoted
- New!
Senior Manager, Product Strategy & Lifecycle
UNISON INTERNATIONAL CONSULTING (The Recruitment Company)Haryāna, Republic Of India, IN Experience : 8 + years of Experience.Type : Full-Time | Leadership Role.Responsible for developing and executing product strategy for various customer segments and ensure both Physical and digital de...Show moreLast updated: 11 hours ago
- Promoted
- New!
Manager - Growth & Strategy
Majid Al Futtaimharyana, haryana, in Digital Growth & Strategy | MAF.The Manager, Digital Growth & Strategy is responsible to lead cross-functional strategic initiatives and manage high-impact programs that accelerate customer and rev...Show moreLast updated: 14 hours ago
- Promoted
- New!
CX Strategy
frogharyana, haryana, in As the digital innovation, consulting, and transformation brand of the Capgemini Group, Capgemini Invent helps CxOs envision and build what’s next for their organizations.Located in more than 30 of...Show moreLast updated: 14 hours ago
- Promoted
- New!
Business Transformation & Strategy Manager
Robert WaltersHaryāna, Republic Of India, IN Role : Business Transformation & Strategy Manager.Location : Gurugram-DLF (Hybrid).Duration : 12 Months Contract (Possible Extension).
An opportunity to work on strategic initiatives that drive profita...Show moreLast updated: 11 hours ago
- Promoted
- New!
Growth Strategy Manager
Nat HabitHaryāna, Republic Of India, IN We are making natural living a HABIT little by little.We do so by serving 100% natural self care to our consumers.The products are scientifically formulated, guided by ayurvedic principles & modern...Show moreLast updated: 11 hours ago
- Promoted
- New!
Strategy Manager
Airtel DigitalHaryāna, Republic Of India, IN Strategy Lead – Digital Organization (CDO Office).We are seeking a strategic professional to work closely with the Chief Digital Officer to shape and.
This role will drive key initiatives, ensure sm...Show moreLast updated: 11 hours ago
- Promoted
- New!
Global Wealth Manager
SBNRIharyana, haryana, in You’ll bring deep expertise in.If you thrive in a fast-paced, high-growth fintech setup — this role is for you.Manage and grow high-value NRI & RI portfolios.
Craft investment strategies across MF, ...Show moreLast updated: 14 hours ago