Head of Sales

Head of Sales

Location : Delhi

Experience : 5–6 years in F&B / Events / Gifting industry

Type : Full-time | On-ground + field travel | Hustle-ready

About Demould

Demould is a fast-growing bakery & gifting brand from Delhi, known for designer cakes, premium hampers, B2B edibles and café retail. We're building a scalable, system-led sales engine across retail, B2B and digital.

Role Summary

Own revenue end-to-end. Build a cash-generating, predictable sales machine across 1) Retail store sales 2) B2B 3) Hamper / Gifting 4) Tie-ups / Alliances 5) White-labelling 6) Aggregators (Zomato / Swiggy) 7) Corporate sales , while continuously discovering new channels. Lead strategy and execution, set targets, build team, drive conversions, and protect margins.

Key Responsibilities

• Revenue Leadership
• Create channel-wise GTM plans with monthly targets, pricing, offers & promos.
• Build a rolling 90-day sales calendar (seasonal events : Rakhi, Diwali, Weddings).
• Own P&L levers : pricing, discounts, AOV, repeat rate, CAC, payback, margins.
• Channel Playbooks
• Retail Store Sales : Footfall programs, menu engineering, combos / ATV growth, VM, local partnerships, in-store CRM & WhatsApp.
• B2B / Corporate : Prospect CXOs / HR / Procurement, pitch decks, rate cards, SLAs, annual calendars, retention programs.
• Hamper / Gifting : Planner & venue partnerships, catalogue & sampling engine, fast TAT proposals, enterprise order handling.
• Tie-ups / Alliances : Banquets, planners, venues, co-brands—commission structures and joint promos.
• White Labelling : Build B2B edible supply line with MOQs, SOPs, pricing, contracts.
• Aggregators : Go-live multi-location, menu curation, photos, ads, ratings, ops SLAs.
• Pipeline & Systems
• Implement & enforce CRM (Bigin) : 100% lead capture,
• Build dashboarding : channel revenue, conversion, AOV, TAT, churn, margin.
• Team & Training
• Hire, coach and manage field execs, sales coordinators & aggregator lead.
• Weekly reviews; call audits; proposal quality control; objection handling library.
• Cross-Functional Execution
• Work with Ops / Kitchen for feasibility & capacity; with Marketing for performance ads & content; with Finance for margin discipline and collections.
• Governance
• Contracts, rate cards, credit policies, collections follow-through; ensure SOPs & brand standards.

Requirements

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Skills Required

Dashboarding