Marketing Intern

About Diwalco

At Diwalco, we hold the belief that family narratives constitute our most cherished legacies. We are constructing a secure platform that aims to serve as the central repository for a family’s entire digital realm, from cherished family media such as photographs and videos to heartfelt messages. Our platform facilitates families in building their legacy through features including a collaborative family tree, a centralised library for organising media, private groups for fostering daily connections, and a shared feed to commemorate shared moments.

We integrate emotional storytelling with data-driven insights to ensure that every connection remains enduring and every memory holds profound significance. Our mission is to establish enduring bonds and provide thoughtful digital continuity for future generations.

Responsibilities

We are seeking a passionate and creative Marketing Intern to join our team and assist us in connecting our mission with families worldwide. You will be at the core of our growth engine, extending beyond conventional marketing to apply the principles of Relevance Engineering.

This hands-on role involves exploring and implementing AI-driven marketing methods to reach highly relevant audiences. You will acquire proficiency in techniques such as predictive analytics for audience segmentation, generative AI for creating compelling content, and data analysis for personalised campaign outreach. Your contributions will directly impact campaigns that shape our brand voice and foster our user community.

This is a full-time, on-site position at our office at Calicut University.

What You'll Do

• Explore market and audience data to gain valuable insights that inform our strategic decisions.
• Support our exploration of contemporary marketing technologies, including the application of artificial intelligence to enhance personalisation and deliver impactful messages.
• Compose compelling content (articles, social media posts, video scripts) centred around preserving family media, narratives, and cherished memories.
• Collaborate with our team to develop relevance-based targeting strategies that guarantee our stories reach the appropriate audience at the opportune moment.
• Engage with our user community through diverse channels, fostering genuine connections and gathering valuable feedback.
• Collaborate closely with our design, product, and engineering teams to ensure a cohesive and empathetic user experience.

Who You Are