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Meta Ads Lead Generation Expert

ConfidentialGurugram, Gurgaon / Gurugram, India

8 days ago

Job description

We're Hiring : Meta Ads Lead Generation Specialist | Degreefyd

Are you a performance marketer who breathes Meta campaigns and thrives on leads that convert Degreefyd is looking for a dynamic specialist to own and optimize our lead generation engine through Meta (Facebook & Instagram) ad campaigns.

???? Key Responsibilities
Plan, launch, and optimize Meta lead generation campaigns for online degree programs.
Drive high-quality leads within CPL goals across multiple student personas.
Develop creatives (in collaboration with design) for carousel, video, and static ads.
Regularly analyze campaign performance, run A / B tests, and fine-tune targeting.
Work closely with the counseling and admissions team to qualify and refine lead quality.
Stay ahead of algorithm changes, trends, and best practices in Meta advertising.

✅ Must-Have Skills

2–4 years of hands-on Meta Ads experience (lead gen specifically).

Deep understanding of Meta Business Manager, pixel, custom audiences, and lead forms.

Ability to segment audiences based on behavior, interest, and funnel stage.

Strong grasp of performance metrics like CPL, CTR, CVR, ROAS, etc.

Familiarity with higher education, ed-tech, or similar B2C campaigns is a bonus.

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Skills Required

cpl

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Lead Generation • Gurugram, Gurgaon / Gurugram, India