Digital Marketing Executive

Location : Faridabad (On-site) Employment Type : Full-time About Us : At Pinq, we’re more than just a women’s lifestyle brand—we’re on a mission to bring premium, thoughtfully designed products that add comfort, style, and confidence to everyday life. As we continue to expand, we’re looking for a Digital Marketing Specialist to take charge of our paid advertising campaigns and drive measurable growth for the brand. Role Overview : You will be responsible for strategizing, executing, and optimizing paid campaigns with a strong focus on Google Ads (Search, Shopping, Display, YouTube). A working knowledge of Meta Ads (Facebook & Instagram) will be an added advantage. The right candidate is data-driven, ROI-focused, and passionate about scaling a D2C lifestyle brand. Key Responsibilities : Plan, manage, and optimize Meta Ads and Google Ads campaigns (Search, Shopping, Display, YouTube) to drive revenue and customer acquisition. Conduct keyword research, competitor analysis, and A / B testing to improve performance. Monitor campaign metrics (ROAS, CAC, CTR, CPA) and prepare weekly / monthly reports. Collaborate with creative and brand teams to ensure ad messaging resonates with our audience. Manage budgets efficiently and maximize ROI across campaigns. Support Meta Ads campaigns when required. Stay updated with the latest trends in performance marketing and e-commerce. Requirements : 2–4 years of proven experience in Meta and Google Ads campaign management (e-commerce / D2C preferred). Strong analytical skills with hands-on experience in Google Analytics, Tag Manager, and Excel / Sheets. Ability to balance creativity with numbers to deliver growth. What We Offer : Opportunity to be part of a fast-growing women’s lifestyle brand. Competitive salary with performance-based incentives. A creative and collaborative work environment. On-site role at our Faridabad office.