Brand Manager Animal Nutrition

Job Purpose and Impact

The Brand Specialist Animal Nutrition will apply general marketing knowledge and skills to implement brand strategy, positioning and activations for the company and specific brands in the business. In this role, you will apply specific brand and marketing strategies for the brand to deliver go to market activities in alignment with the master brand strategy. You will execute moderately complex brand plans and programs in alignment with other cross functional and marketing teams and partner with business teams to create demand and optimize the brand performance, experience and reputation with the customers.

Key Accountabilities

• Execute a moderately complex brand strategy, initiatives and activations for the brand in alignment with broader goals of products, categories, channels and integrated marketing initiatives to support demand generation.
• Work with the business and global brand team to help define branding to build brand equity and reputation in alignment with the company's master brand strategy and guidelines.
• Create brand positioning and messaging for products and solutions that represent the company's brand architecture.
• Develop printed and digital branded materials including brochures, collateral, presentations, event materials, product packaging designs and websites to ensure design and content are aligned with the company's master brand strategy and guidelines.
• Partner to develop and implement value propositions that align with the brand promise and ambition and support selling and customer engagement strategies to communicate brand values effectively.
• Perform moderately complex analysis of key brand health measures to understand brand drivers and support brand efficacy.
• Collaborate with broader marketing teams to execute the innovation roadmap for the business, incorporating and aligning with the brand value proposition for customers to deliver on business goals.
• Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
• Other duties as assigned.

Qualifications

Minimum Qualifications

Preferred Qualifications

Disclaimer

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Skills Required

Brand Positioning, Brand Strategy, value propositions , Messaging, Demand Generation