Lead Data Analyst

Branch Overview

Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.

Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.Org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.

Job Description

We’re looking for a Senior Analyst who can turn data into actionable insights that drive user growth, engagement, and profitability. You’ll work cross-functionally with Marketing, Product, & Business teams to identify opportunities, design experiments, and influence key business decisions.

Responsibilities

• Data driven Decisioning
• Champion a data-first culture by enabling business teams to make informed, evidence-based decisions across Product, Growth, Collections, and Customer Experience.
• Translate business questions into structured analyses, ensuring that every strategic or operational choice is backed by quantitative insights.
• Partner with leadership to design metrics and success criteria for key initiatives, ensuring clear alignment between business goals and measurable outcomes
• Evaluate and communicate the impact of data-led interventions, using storytelling and visualization to drive executive alignment and action.
• Product Analytics
• Work with Product Managers and Engineers to design and analyze A / B tests that improve user experience and business outcomes.
• Develop dashboards and reporting to track feature adoption, conversion rates, and user behavior.
• Provide data-driven recommendations to shape product roadmap and customer journey design.
• Cross-Functional Collaboration
• Partner with Customer service, Collections, Marketing and Business teams to test hypotheses, measure performance, and design scalable insights pipelines.
• Support multiple functions with ad-hoc analyses that clarify business performance and drive strategy.

Qualifications

Benefits of Joining

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications - so if you’re unsure that you meet the criteria, please do not hesitate to apply!