[500000.0 to 1200000.0 ₹ per year] Social Media Marketing Manager

Social Media Manager (Client-Facing)Role Summary

Own strategy → content → publishing → growth → reporting across social channels, while being the single point of contact (SPOC) for clients. You'll translate business goals into platform-wise plans, coordinate creatives and performance teams, and drive measurable outcomes (reach, engagement, leads / sales).

Key Responsibilities1) Strategy & Planning

• Build 90-day social strategy per brand (objectives, audiences, channel mix, content pillars, posting cadence, KPIs).
• Create monthly content calendars with hooks, CTAs, asset specs, and targeting notes.
• Align organic + paid + influencer + WhatsApp / CRM into one funnel.

2) Content Leadership

3) Publishing & Community

4) Paid Social (with Performance Team)

5) Analytics & Reporting

6) Client Coordination

7) Project & Vendor Management

Requirements

Tools You'll Use

Meta Business Suite, Ads Manager, Google Sheets / Docs / Slides, GA4, Looker Studio, Trello / Asana / Notion, WATI / WhatsApp Business, , Figma / Canva, Slack / Teams, Brand24 / Crowdtangle (or similar).

KPIs (Role-Level)

Detailed Plan of ActionA Day PlanDays 1–30 : Onboarding & Foundations

Days 31–60 : Execution & Optimization

Days 61–90 : Scale & Systemize

B) Weekly Workflow (repeatable)

Monday

Tuesday

Wednesday

Thursday

Friday

Daily

C) Client Communication Cadence

status, metrics, blockers, next week plan.

full report, insights, win / loss analysis, roadmap.

launches, crises, big events / festivals.

D) Approval Workflow (SOP)

1. SMM drafts calendar → internal QA (brand voice, spell, compliance).

2. Share to client (T-5 working days) with : visuals (or mockups), copy, hashtags, posting time, paid notes.

3. Client comments consolidated once → SMM resolves → V2 for sign-off (T-48 hrs).

4. Schedule in Meta Suite / LinkedIn / YT; double-check links / UTMs.

5. Maintain

Approval Log

(version, status, timestamp).

E) Content Production SOP

Objective → Insight → Big Idea → Format → Hook (first 3 sec) → Script / Key points → On-screen text → CTA → Asset specs → References.

brand tone, logo clear space, color / typography, captions length, subtitles, safe zones, thumbnail, rights / credits.

specify % split and where (image copy vs caption vs VO).

F) Community & CRM SOP

G) Paid Social SOP (with Performance)

H) Reporting Framework

Top posts, key metrics vs last week, quick actions.

KPI table, creatives that won / lost (why), audience insights, retention graphs, ad performance, influencer ROI, next-month plan.

Looker Studio with platform + GA4 + Ads + Shopify / Woo (if e-com).

I) Crisis & Compliance

J) Deliverables & SLAs (Sample)

12–16 feed posts (incl. 6–8 Reels), 20–30 Stories, 1 creator collab, 1 giveaway / community activation, weekly pulses, monthly report.

Publishing as per calendar, community replies <4 hrs (business), escalations <2 hrs, reports on the 1st / last working day.

K) Onboarding Checklist (Day 1–3)

Access to pages / ad accounts, brand guide, logo pack, product shots, testimonials, offers / calendar, competitor list, prior data, UTM rules, invoice / PO process, creator consent template.

L) Success Metrics (90-day targets – example)