BARC MIS Analyst

Job Title : BARC MIS Analyst

Location : Hyderabad, India

Industry : Broadcast Media / Television

Experience Required : 2–5 years

About the Role

We are seeking an experienced BARC MIS Analyst with a strong background in television broadcast analytics. The ideal candidate will have hands-on expertise in BARC data interpretation, reporting, and insights generation. This role requires prior experience working with a TV channel or broadcast network, managing end-to-end MIS, ratings analysis, and performance tracking across programs, adex, markets, and competitor sets.

Key Responsibilities

• Analyze BARC viewership data to generate actionable insights for Programming, Sales, and Leadership teams.
• Prepare MIS Excel reports, rating summaries, trend charts, and weekly performance dashboards.
• Conduct detailed market share analysis, time-band analysis, competitor benchmarking, and audience profiling.
• Provide data-driven insights to support content strategy, FPC planning, promo planning, and campaign effectiveness.
• Collaborate with the Sales team to deliver insights that enhance ad sales pitches, ROI analysis, and client reporting.
• Maintain and automate regular BARC and internal MIS reports using Excel, Power BI, Tableau, or similar tools.
• Validate data accuracy, identify anomalies, and coordinate with BARC teams for issue resolution.
• Support leadership and sales teams with ad-hoc analysis, forecasting models, performance deep-dives, and strategic recommendations.
• Track industry trends, channel rankings, and competitor movements to provide weekly intelligence updates.

Required Skills & Experience

Good to Have