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Social Media Manager
Magicine PharmaIndia30+ days ago
Job descriptionSocial Media Strategy & Execution Plan and execute content calendars (reels, carousels, stories, UGC, campaigns). Maintain premium brand voice (Shine From Within) across all posts. Social Listening & Consumer Insights Use tools (Brandwatch, Sprinklr, Hootsuite, Google Trends, Amazon / Nykaa reviews) to understand what women are searching, saying, and struggling with. Translate insights into content angles, hooks, and campaigns. Competitor Analysis & Benchmarking Map competitor strategies across beauty / wellness. Identify gaps in content, engagement, and consumer conversation — create differentiated content for Vitagoli. Community Engagement Respond to comments / DMs with empathy and authority. Build shareable content formats (polls, quizzes, challenges). Analytics & Optimization Track weekly KPIs : reach, engagement, saves, shares, conversions. Run A / B tests on creatives, captions, and posting times. Scale what works, drop what doesn’t. Education : Graduate in Marketing / Mass Comm / Digital Media (MBA / Digital Marketing certification a plus). Experience : 3+ years in social media for D2C / beauty / wellness brands. Hands-on with social media & listening tools (Meta Business Suite, Sprinklr, Hootsuite, Google Analytics). Proven ability to scale organic growth + drive consumer engagement. Strong eye for aesthetics + ability to write premium, keyword-smart captions.
Read Before You Apply
- ❌ This is not a work-from-home role.
- ❌ If you are a frequent job-hopper, please do not apply.
- ✅ We want serious professionals with at least 3 years of solid social media experience.
- ✅ You must know social listening tools, competitor analysis, and how to turn insights into campaigns.
- ✅ Only apply if you can plan + create + analyze + scale, not just “post on Instagram.”
About the Role
We are looking for a hands-on Social Media Manager (3+ yrs exp) who can do more than just post. This role requires someone who knows how to listen, analyze, and act — turning consumer insights and competitor gaps into premium content and campaigns that scale Vitagoli’s presence across platforms.
Key Responsibilities
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Social Media Manager • India
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