About the Role
We are seeking a Performance Marketing Lead to spearhead our Paid Media initiatives and drive impactful business outcomes. This role requires a highly strategic and hands-on digital marketing professional with deep expertise in performance marketing across multiple platforms. As the Lead, you will be responsible for managing a high-performing team, executing data-driven campaigns, and scaling digital channels to achieve business growth targets.
The ideal candidate is both a strategist and an executorcapable of analyzing data, optimizing campaigns, and leading cross-functional collaboration while keeping the organization ahead of evolving digital marketing trends.
Key Responsibilities
Paid Media Strategy & Execution
- Develop, implement, and optimize comprehensive paid media strategies across Google Ads, Facebook / Meta Ads, LinkedIn Ads, YouTube, Display, and Programmatic channels.
- Manage campaign setup, targeting, budgeting, bidding strategies, and creative performance to maximize ROI.
- Drive user acquisition, lead generation, and conversion campaigns aligned with business objectives.
- Ensure campaigns meet key KPIs such as CTR, CPC, CPL, ROAS, and overall revenue contribution.
Team Leadership & Management
Lead, mentor, and develop a team of Paid Media specialists to achieve excellence in execution and innovation.Foster a performance-driven culture focused on accountability, learning, and collaboration.Conduct regular performance reviews, provide coaching, and ensure alignment of individual goals with business objectives.Data Analytics & Optimization
Monitor campaign performance through analytics platforms (Google Analytics, GA4, Data Studio, etc.).Identify insights from campaign data and develop optimization strategies to improve efficiency and effectiveness.Create detailed performance reports and present actionable recommendations to stakeholders.Implement rigorous A / B testing frameworks for creatives, ad copy, audience segmentation, and landing pages.Market Intelligence & Innovation
Stay updated with the latest trends, tools, ad tech developments, and platform updates.Benchmark performance against industry standards and competitors.Explore and implement new digital channels and growth marketing strategies to diversify CollaborationWork closely with the creative, content, and product teams to align paid media efforts with overall brand and marketing strategies.Collaborate with sales and business units to ensure lead quality and campaign effectiveness.Partner with data and technology teams to leverage automation, AI-driven bidding, and advanced analytics.Qualifications & Experience
Education : Bachelors degree in Marketing, Digital Marketing, Communications, Business, or a related field (MBA Minimum 5+ years of hands-on experience in Paid Media / Performance Marketing.
At least 2+ years in a leadership role managing teams and handling a portfolio of 10+ accounts.Proven track record of driving successful multi-channel digital campaigns in diverse industries.Technical Expertise :
Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Programmatic Platforms.Proficiency in Google Analytics (UA / GA4), Tag Manager, Data Studio, and CRM / Marketing automation tools.Understanding of SEO, remarketing strategies, and conversion rate optimization (CRO).Core Skills :
Exceptional analytical and quantitative skills with the ability to make data-driven decisions.Strong leadership, mentoring, and stakeholder management capabilities.Excellent written and verbal communication skills.Ability to thrive in fast-paced, deadline-driven environments.(ref : iimjobs.com)
