Lead Content Writer

About the Company :

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview :

We are looking for a Creative and Performance Content Head to lead our content efforts at Traya. You will be responsible for developing and executing a content strategy that drives both brand engagement and conversion , while managing a team of writers and strategists across creative and performance marketing.

Key Responsibilities :

1) Content Strategy & Planning

Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.

Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.

Drive consistency in brand voice and storytelling across all content formats.

2) Creative Content Development

Oversee ideation and execution of content for website, email, blogs, landing pages, product pages, and brand campaigns.

Create engaging narratives around hair health, product education, and customer stories.

3) Performance Marketing Creatives

Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).

Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.

Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

4) Team Leadership & Management

Lead and mentor a team of content writers, copywriters, and strategists.

Establish content guidelines, review processes, and quality checks to ensure impactful and error-free output.

Foster a culture of creativity, ownership, and performance within the team.

5) Cross-functional Collaboration

Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.

Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements :

5+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.

Strong understanding of both brand storytelling and performance marketing content.

Proven experience in managing and scaling small to mid-sized content teams.

Excellent writing, editing, and communication skills with a strong eye for detail.

Analytical mindset with the ability to interpret content performance data and drive actionable insights.

A creative thinker who understands how to speak to the modern consumer.

Understanding of SEO principles, social trends, and email marketing.