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▷ (15h Left) Marketing Lead

▷ (15h Left) Marketing Lead

CultureMonkeyIndia
10 hours ago
Job description

About Us

CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagement surveys and AI-powered insights to transform companies.

At CultureMonkey, we value simplicity, efficiency, and results, and our company culture reflects that : fast-paced, collaborative, and deeply focused on delivering real impact to our clients.

What we are looking for

A seasoned marketing professional, exposed to global SaaS markets, with 7-10 years of experience, owning inbound demand for CultureMonkey by combining rigorous SEO and content operations with strong product awareness. We want someone who is passionate about creating high-impact, BOFU-focused content and can lead the team with a hands-on, nimble approach, with strong process expertise and a data-driven mindset.

You will lead a high-output team and treat the website like a product with clear goals, rapid iteration, and measurable impact. This role directly reports to the founders.

  • A product-aware marketer who collaborates deeply with Product and Sales, not a siloed content owner
  • Proven wins where organic and product-informed content moved pipeline, not just traffic
  • Strong CRO fundamentals and page speed literacy, with examples of conversion lifts
  • Hands-on with GA4, Search Console, Ahrefs / Semrush, Clarity / Hotjar, and an A or B testing tool
  • Ability to brief and review product GIFs or micro-demos and convert product notes into buyer-ready messaging
  • Excellent writing and editing skills with a clear, practical voice

Roles and responsibilities

Product-aware inbound

  • Translate product capabilities and UX flows into landing page structures, on-page copy, and short product GIFs
  • Build comparison, alternatives, integration, and use-case pages anchored on real buyer evaluation criteria
  • Publish content clusters that mix analyst-style POVs with tactical playbooks for HR leaders and managers

    • SEO and content operations

  • Own technical hygiene : crawl health, internal linking, schema markup, Core Web Vitals, international targeting
  • Prioritize BOFU and mid-intent topics and use programmatic scale where it fits quality standards
  • Maintain a high editorial bar with tight briefs, expert quotes, fact checking, and review cycles

    • CRO and website ownership

  • Treat the website as a product with page-type goals and a steady A or B testing cadence
  • Use analytics and session recordings to form hypotheses and iterate quickly
  • Improve speed and accessibility, reduce form friction, and place social proof for maximum lift

    • Research, positioning, and proof

  • Keep competitor teardowns and positioning maps current and update messaging accordingly
  • Orchestrate customer stories, mini product tours, and short feature clips for web and social
  • Grow G2 and Capterra review velocity and mine quotes for pages and ads

    • Leadership and operations

  • Lead a team of about 10 across SEO, content, design, and marketing ops
  • Build quarterly plans, budgets, and OKRs and manage agencies with clear briefs and SLAs
  • Document learnings and scale what works across templates and playbooks

    • Nice to have

  • HR tech or employee engagement domain familiarity
  • Programmatic SEO at scale for comparisons, integrations, and templates
  • Experience leveraging third-party ecosystems and review platforms to drive demand (for example, HRIS app marketplaces, G2 or Capterra)

    • Be an important part of an employee-first org that walks the talk around building culture.

    Check out Life at CultureMonkey here - https : / / www.culturemonkey.io / life-at-culturemonkey /

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    15H Left Marketing • India