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Digital Marketing Specialist - DTC Brand Growth
beBeeMediaThrissur, Kerala, India3 days ago
Job descriptionMinimum 3 years of proven experience running Facebook Ads for DTC brands. Strong ability to write and test ad copy that converts. Demonstrated success scaling campaigns while maintaining profitability. Expertise in campaign tracking and automation tools. Deep understanding of audience targeting, bidding models, and funnel optimization. Creative and analytical mindset comfortable testing ideas and making data-driven decisions. Strong communication and reporting skills with leadership qualities. Proven experience running Meta Ads at scale (₹50 Lakhs+ monthly spends). Strong analytical skills and comfort with numbers (ROAS, CAC, MER, AOV, etc.).
Scaling DTC Brands
Studio APS seeks a performance-driven Media Buyer (Meta Ads) to scale DTC brands beyond strong ROAS and brand growth.
Key Responsibilities :
- Plan, launch, and scale Meta ad campaigns across multiple DTC brands.
- Provide creative direction for ad concepts, content shoots, and iterations.
- Handle client calls, presenting strategy, results, and growth plans confidently.
- Prepare and deliver weekly & monthly performance reports with actionable insights.
- Create CRO (Conversion Rate Optimization) reports to improve landing page & funnel performance.
- Collaborate with design, content, and strategy teams to build high-performing ad campaigns.
- Stay ahead of Meta trends, creative testing frameworks, and industry benchmarks.
Requirements :
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Digital Marketing Specialist • Thrissur, Kerala, India
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